• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

The New York Post Sets Its 'Sites' on Video

Posted on: Thursday, 20 September 2007, 09:00 CDT

NEW YORK, Sept. 20 /PRNewswire-FirstCall/ -- ROO Group (BULLETIN BOARD: RGRP) , a global leader in online video solutions for content providers, advertisers and Web sites, today announced that it has been selected by The New York Post, a News Corporation property that stands as the fastest growing and fifth largest newspaper in the nation, to launch online video and video advertising on its Web site, NYPost.com.

The Post selected ROO for its vast content library and its proven technology platform, which not only delivers a superlative end-user experience, but also supports innovative advertising solutions that can generate new revenue streams for Web publishers.

"The New York Post is one of the most popular media brands in the world and quite possibly the most distinctive," said Robert Petty, chairman and CEO of ROO. "ROO's unique video technology and content library, which is among the largest and broadest in the industry, ensures that we'll be able to create an online video experience that will keep visitors on the site longer and keep them coming back for more."

The ROO platform will allow The Post to create and showcase its own original content, providing another channel for popular Post personalities to reach new audiences or strengthen ties with existing ones.

"We believe ROO is the perfect partner for The Post as we continue to develop nypost.com and enhance our users' experience online. There is a great demand for video not only from readers but from advertisers and ROO will help us meet those desires," said Chris Shaw, Vice President of Digital Media of The New York Post.

The partnership deepens ROO's ongoing relationship with News Corporation. ROO currently powers online global video content distribution and content syndication across many of News Corp's premier properties including The Times of London, The Sun and The Australian, and has content syndication partnerships with FOX News Channel, Fox Affiliates and Sky News. Earlier this year News Corp signaled its long-term commitment to ROO by becoming a strategic investor in the company.

About ROO

ROO Group Inc. (BULLETIN BOARD: RGRP) through its 100% subsidiary ROO Media Corporation, is a global service provider enabling businesses to leverage their digital media assets and provide an enhanced user experience. The company's proprietary platform, the ROO Video Exchange, simultaneously services multiple video channels, audience segments and advertisers and, as such, has become a leading platform in content aggregation, distribution and targeted advertising. ROO's unique ability to offer a "many-to-many" service has helped secure its position as the service provider of choice for companies seeking effective strategies for monetizing digital media assets. The company also operates an advertising agency business specializing in a variety of media and services including direct marketing, brand planning and identity, and media buying and packaging. ROO has offices in the United States, United Kingdom, and Australia. For additional information, please visit the Company's Web site at http://www.roo.com/.

About New York Post/NYP Holdings, Inc.

The New York Post, founded by Alexander Hamilton on November 16, 1801, is one of the oldest continuously published daily newspapers in the United States and has been hailed as the fastest growing paper in the country.

ROO Group Inc.

CONTACT: Paula Balzer of ROO, +1-646-278-6093, paula.balzer@roo.com;Scott Cianciulli, cianciulli@braincomm.com, and Jeanne-Marie Baron,baron@braincomm.com, both of Brainerd Communicators, Inc., +1-212-986-6667,for ROO

Web site: http://www.roo.com/http://www.nypost.com/

Source: PRNewswire-FirstCall

More News in this Category