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Modiv Media Launches Self-Service Retail Solutions That Deliver New Consumer-Accepted Media

Posted on: Tuesday, 25 September 2007, 09:00 CDT

Modiv Media Inc., a leader in retail interactive media delivery solutions, today announced the launch of Modiv ShopperTM, Modiv DeliVisionTM and Modiv MobileTM, a multi-touch platform that delivers consumer-convenient media through in-store self-service solutions and on-the-go shoppers' mobile phones. The new products enable brand marketers and retailers to connect and engage with individual consumers when they are at their "moment of decision," making it possible to create truly personalized relationships. By reaching customers at the right times and right locations, retailers and brand marketers can better influence buying behaviors and drive sales throughout the shopping experience.

Motivating where and how consumers shop, what to buy and when to buy can be accomplished with consumer-accepted mobile promotions and advertisements when they are combined with convenient and money-saving self-service solutions. Modiv Media's multi-touch platform can offer the following results:

50%-250% increase in average sale -- while enhancing the shopping experience,

25% and higher response rates on mobile promotions -- compared with 1%-3% for traditional direct response programs ― and

first-year return-on-investment from operational efficiencies.

"More than ever, the way shoppers shop and the way media is delivered are changing. Today, 40 percent of shoppers are using self-service checkout at retail stores when available, and 240-plus million U.S. mobile phone subscribers are beginning to use their mobile phones as personal convenience devices. Reaching consumer purchasers at these touchpoints -- and at the most critical moments -- is proving to be the best way to take shopping to the next level," said Robert Wesley, president and CEO of Modiv Media. "Modiv Media's products let brand marketers and retailers reach the target they seek and give customers relevant coupons and offers the way they want to receive it."

Modiv Media's multi-touch products are designed to orchestrate relevant retail messages and improve the customer shopping experience at exactly the right moment and exactly the right place to increase brand and store loyalty:

Modiv Shopper offers truly relevant consumer-driven media and retail operational efficiencies through a time-saving scan-and-bag handheld for shoppers. As shoppers walk through the store aisles with their own personal shopper handheld, they also save money with the targeted offers and advertisements based on their shopping history, redemption history, in-store location tracking and just-purchased items.

Modiv DeliVision enhances the deli customer experience and increases deli revenue with a solution that combines queue optimization, convenient self-service deli-kiosk ordering and targeted marketing. By consolidating electronic and in-person deli counter lines and orders, retailers improve operational efficiencies while customers receive additional promotions and options to fulfill their deli orders in a timely and cost-effective manner, leading to better customer satisfaction.

Modiv Mobile influences brand shopping decisions by delivering relevant information and promotions to on-the-go shoppers' mobile phones via opt-in campaigns and personalized offers. Delivering targeted and relevant alerts, coupons and promotions to customers' mobile phones help increase store sales and traffic while build strong one-to-one relationships.

"Modiv Media is creating the next generation of grocery stores. Shopping at the grocery store is a weekly task that hasn't really been improved since its inception. Modiv Media is finally combining technology with one of the most common tasks we do today. All I can say is that it's about time," stated CNET writer Harrison Hoffman.

The launch of the three Modiv Media products come six months after the merger of MobileLime's Mobile Promotions platform with Cuesol's interactive and self-service grocery solutions. The merger and new products position Modiv Media to offer retail media delivery solutions that enhance the consumer shopping experience and enable brand marketers to deliver targeted and relevant marketing at their moment of decision, both in and away from the store.

Modiv Media will be exhibiting all three products tomorrow and Thursday (Sept. 26-27) at the In-Store Marketing Expo in Chicago's McCormick Place. Modiv Media is located in the Retail Media Forum at booth RMF 20.

For detailed product information, visit Modiv Media's new Web site at www.modivmedia.com.

About Modiv Media

For brand marketers and retailers looking to influence consumers' shopping habits and buying decisions, Modiv Media orchestrates relevant retail messages and improved shopping experiences at exactly the right moment in exactly the right place. Modiv Media's multi-touch platform delivers consumer-convenient media through in-store self-service solutions and on-the-go shoppers' mobile phones. Unlike other retail media companies, Modiv Media removes the complexity out of providing the right offers and ads, delivery timing and self-service solutions when consumers are at their "moment of decision" with what, where and when to buy.

With Modiv Media's multi-touch platform, consumers benefit by saving time and money with self-service options and instant product information, specials and rewards, while retailers can boost operational efficiencies, loyalty and sales. Retail leaders such as Stop & Shop, Giant Eagle, Ukrop's and Subway rely on Modiv Media for measurable ROI gains.

Modiv Media has received several accolades: 1st place at the Wireless Emerging Technologies Award at CTIA WIRELESS 2006; Gold Star Award in Mobile Marketing/CRM Category at MobileVillage's 2006 Mobile Star Awards; GEM Award for Best Systems and Programs; Innovation Award from the Global Mobile Marketing Association; and the 2005 Global Retail Technology Award for Best In-Store Innovation.

Modiv Media, a service of Vayusa, Inc., is privately held and based in the Boston area. To learn more, please visit www.modivmedia.com.

Source: Business Wire

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