Financial Media Group, Inc. Partners With Leading List Management Firm
Posted on: Thursday, 27 September 2007, 09:00 CDT
IRVINE, Calif., Sept. 27 /PRNewswire-FirstCall/ -- Financial Media Group, Inc. (BULLETIN BOARD: FNGP) , a leading diversified advertising and financial media company, today announced that it has entered into a marketing partnership with Lake Group Media, Inc., an industry leader in outsourced list management services to financial web sites.
Since 1960, Lake Group Media has specialized in list brokerage, list management and marketing services. Headquartered in Rye, New York, with an additional office in Oakland, California, Lake Group Media employs over 100 employees serving over 100 list owners and over 250 brokerage clients. Lake Group Media's partners include MarketWatch.com, EDGAR Online, Quote.com and the Chicago Board Options Exchange, among others.
"Lake Group Media is excited to partner with Financial Media Group to provide exclusive email list management services," said Ryan Lake, Chief Executive Officer for Lake Group Media. "Based on historical data, we expect this agreement to generate an additional $550,000 in revenue to Financial Media Group in the first year alone, and an additional $1,000,000 of revenue in year-two. Additionally, this new-to-market file will allow financial advertisers access to a unique audience of personal investors at their email address. Investor relations, personal finance and upscale consumer marketers should all benefit from the opportunity to promote their products and services to this affluent audience of personal investors. Financial Media Group selected Lake Group Media because of our experience in the financial list arena and focus on providing great customer service, while also adhering to current privacy and CAN SPAM regulations."
Under the terms of the agreement, Lake Group Media will provide list management and list brokerage services for Financial Media Group, Inc. and its Web properties, http://www.wallst.net/ and http://www.mywallst.net/. Lake Group Media will provide list management services including list sales, order processing, invoicing, collections and remittance of net proceeds from e-mail and postal list rentals to Financial Media Group. In addition, Lake Group Media will actively promote rentals of Financial Media Group's lists through direct mail marketing, advertising and personal sales calls to contact list brokers, mail users, direct mail consultants, advertising agencies and public relations agencies.
"Both of our Web properties have a fast growing base of members," stated Albert Aimers, Chief Executive Officer of Financial Media Group. "We capture extensive data on each of our members including their full names, mailing addresses, investment interests and net assets. Lake Group Media has a long history of helping companies like Financial Media Group more effectively manage their lists, and more importantly, monetize them," Mr. Aimers added.
About Financial Media Group, Inc.
Financial Media Group, Inc. is a diversified media and advertising company that owns and operates http://www.wallst.net/, a branded financial consumer gateway that provides in-depth, original, multimedia editorial content, up-to- the-minute business news, and comprehensive financial tools and data for investors. In addition to WallSt.net, Financial Media Group, Inc. owns and operates http://www.mywallst.net/, the Web's first multimedia social network for the global financial community. Financial Media Group, Inc. also owns "The Wealth Expo," (http://www.thewealthexpo.com/) a leading producer of educational investor expositions that are held across the United States. For more information, visit http://www.financialmediagroupinc.com/.
Forward-Looking Statements:
This press release includes forward-looking statements concerning the future performance of our business, its operations and its financial performance and condition, and also includes selected operating results presented without the context of accompanying financial results. These forward-looking statements include, among others, statements with respect to our objectives and strategies to achieve those objectives, as well as statements with respect to our beliefs, plans, expectations, anticipations, estimates or intentions. These forward-looking statements are based on our current expectations. We caution that all forward-looking information is inherently uncertain and actual results may differ materially from the assumptions, estimates or expectations reflected or contained in the forward-looking information, and that actual future performance will be affected by a number of factors, including economic conditions, technological change, regulatory change and competitive factors, many of which are beyond our control. Therefore, future events and results may vary significantly from what we currently foresee. We are under no obligation (and we expressly disclaim any such obligation) to update or alter the forward-looking statements whether as a result of new information, future events or otherwise.
Financial Media Group, Inc.
CONTACT: Daniel Conway, Chief Strategist of Elite FinancialCommunications Group, LLC, +1-407-585-1080, fngp@efcg.net, for Financial MediaGroup, Inc.
Web site: http://www.wallst.net/http://www.mywallst.net/
Source: PRNewswire-FirstCall
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