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Vcommerce Introduces Innovative Online Marketing Services Group

Posted on: Tuesday, 2 October 2007, 09:00 CDT

Vcommerce Corporation (www.vcommerce.com), the leader in enterprise eCommerce solutions, today announced a full service online marketing services group, providing a complete offering of customer acquisition strategies, programs, and services. The group is already driving incremental revenue and profit for online retailers by combining the power of Vcommerce EnterpriseTM, best-in-class tools, and the skills of the group's online marketing experts.

A Team of Industry Experts

Today's top performing online stores attribute a majority of their traffic and sales to the performance of their online marketing programs. Recognizing the importance of online marketing, Vcommerce hired former Overstock.com vice president of marketing and chief technology officer, Shawn Schwegman. Schwegman built Overstock's affiliate marketing, books, movies, music & games department, and ran both marketing and technology at Overstock, where he helped grow the company from roughly $10M per year in sales to over $800M in per year sales, in just five years, from 2000 to 2005. Since arriving at Vcommerce, Schwegman has assembled a team of the industry's top online marketing experts, with experience from AOL, MSN, Amazon, Discovery Channel, JCPenney, Footsmart, Neiman-Marcus, and Nordstrom, to create a world-class, online marketing services organization.

"By leveraging Vcommerce Enterprise we offer a state-of-the-art online storefront, with superior organization and merchandising, as well as more efficient processes on the backend, for smoother order fulfillment and next-generation supplier management functions," said Houston Winn, chief creative officer of The Paquin Group. "Recognizing our organization could also tap into the online marketing services team, with little to no risk based on their pay-for-performance model, we jumped at the opportunity. The value to Paquin of having best-in-class marketing tools managed by a seasoned online marketing team and an integrated storefront, all provided by Vcommerce, is immeasurable, in terms of efficiencies and performance," stated Winn.

Based on their vast experience, the Vcommerce online marketing services team imparts valuable expertise and knowledge helping customers create online marketing programs to maximize their investment in eCommerce. Online marketing expertise, coupled with Vcommerce Enterprise and the company's network of integrated, best-in-class technology partners, creates an unmatched service in the industry. Vcommerce offers a full suite of online marketing services, including affiliate marketing, comparative shopping engine (CSE) management, email marketing, portal advertising, search engine optimization (SEO), search engine marketing (SEM), conversion optimization, customer analytics, and a full range of creative services. In addition to strategic partnerships, with the industry's top solutions vendors, the team is also developing technology solutions to drive more efficiency and greater performance for their customers.

"Vcommerce online marketing services delivers the best people, tools and partners to help online retailers find high-value customers and drive revenue with a positive ROI," said Schwegman. "It's not enough to create a well-developed storefront and efficient back-end processing. Online retailers who appreciate and embrace the need to also market their sites effectively will be the most successful in the end."

Pay-for-Performance Model

Vcommerce online marketing services customers pay a percentage of revenue, on any incremental revenue Vcommerce has driven. Traditional online marketing agencies are primarily retainer-based, limiting the extent to which their bottom line is affected by performance. By aligning compensation with performance, customers receive the maximum return on their investment.

About Vcommerce Corporation

Vcommerce is the leading provider of eCommerce solutions enabling retailers, branded manufacturers, apparel, and entertainment companies to grow revenue and reduce expenses associated with operating an eCommerce business. We provide Software-as-a-Service (SaaS) solutions for our clients across five key areas: online marketing, storefront, order management, fulfillment & integration, and customer service. Vcommerce also seamlessly integrates solutions from the world's best application and service providers to enable retailers to derive maximum value from their investments in eCommerce. With Vcommerce Enterprise, clients have the flexibility to deploy an end-to-end total solution or utilize the key areas and services that enhance their existing eCommerce investments. Vcommerce clients include Target, Overstock.com, eToys Direct, Ritz Interactive, MTV Networks and newegg.com. Located in Scottsdale, AZ, the company is privately held, and its investors include Internet Capital Group, Inc. (Nasdaq: ICGE). For more information, please visit www.vcommerce.com or call 480.922.9922.

© 2007 Vcommerce Corporation. All rights reserved. Vcommerce is a registered trademark of Vcommerce Corporation. Any other company or product names mentioned herein are the trademarks of their respective owners.

Source: Business Wire

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