Jennifer Nyquist-Bivins Named General Manager of AutoExtra.Com
Posted on: Wednesday, 3 October 2007, 12:00 CDT
ATLANTA, Oct. 3 /PRNewswire/ -- Jennifer Nyquist-Bivins has been named General Manager of AutoExtra.com. This role will expand her current responsibilities as vice president of Marketing with AutoTrader Publishing.
"Jennifer's new role will allow us to increase focus on this important segment," says Richard Jamin, president of AutoTrader Publishing, parent company to AutoExtra.com.
In her marketing role, Nyquist-Bivins continues to advance the growth of AutoTrader magazines. In her new role, she will further the development and execution of marketing and sales for AutoExtra.com.
Before coming to AutoTrader Publishing, Nyquist-Bivins gained over 20 years of leadership experience with Ford Motor Company. At Ford, she managed a portfolio of brands and created compelling marketing strategies and initiatives. Her proven track record in sales, team motivation and strategic thinking will serve as an exceptional asset in her new role with AutoExtra.com.
Launched in February 2005, AutoExtra.com combines a powerful website with local print magazines to provide customers with the broadest possible automotive marketplace - the second largest used vehicle database on the web. Visitors to the site can access useful research such as crash test data, safety recall information and reviews for a comprehensive car shopping experience. They can also use the payment calculator and connect with insurance and financing resources.
About AutoTrader Publishing
AutoTrader Publishing is a leading producer of classified automotive advertising publications. A wholly-owned subsidiary of Cox Auto Trader, the company publishes 341 automobile and light truck titles for a total circulation of 3.5 million per week. AutoTrader Publishing is also a premier provider of online consumer information, garnering 4.2 million unique visitors per month through its companion web site, AutoExtra.com. AutoTrader Publishing and parent-company Cox Auto Trader are wholly-owned subsidiaries of Atlanta- based Cox Enterprises Inc., one of the nation's leading media companies and providers of automotive services.
Contact: Theresa Edwards AutoTrader Publishing (757) 493-3821 Theresa.edwards@autotraderpub.com
AutoTrader Publishing
CONTACT: Theresa Edwards of AutoTrader Publishing, +1-757-493-3821,Theresa.edwards@autotraderpub.com
Web site: http://www.autoextra.com/
Source: PRNewswire
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