October 9, 2007
Levelwing Media Announces Three-Year Interactive Agency of Record Media Agreement With Bridgestone Firestone North American Tire, LLC
Levelwing Media (www.levelwing.com), the new agency of record(TM), a leading provider of Internet media services, today announced an extension to its existing relationship of the past four years with Bridgestone Firestone North American Tire, LLC (BFNT), which is part of the Bridgestone Corporation global family of companies. Bridgestone Corporation of Japan is the world's largest tire and rubber company. Levelwing Media will serve as the agency of record for all interactive and Internet media initiatives for BFNT through December 2010.
"The team at Levelwing Media has continued to impress us with their level of knowledge, service and dedication," said Michael Fluck, Bridgestone's Advertising & Internet Manager. "They have demonstrated their value with a record of success extending our brand message via Internet media, while proving it an effective and cost-efficient medium for Bridgestone Firestone."
"We greatly appreciate Bridgestone Firestone's continued commitment to our company and the interactive medium as a whole," said Steve M. Parker, Jr., Co-Founder & Managing Partner of Levelwing Media. "Our two companies share a passion for excellence that combined with the power of the Internet as a brand building tool, have created a solid foundation of success which we have helped to influence and continue to build upon."
Bridgestone Firestone called upon three strong independent ad agencies to implement a comprehensive media plan for the "It's Bridgestone or Nothing" campaign. The Richards Group developed the overall campaign concept and handles the broadcast media. Gish, Sherwood & Friends leads the print initiatives. Levelwing Media handles the Internet and interactive advertising media components for the campaign.
About Levelwing Media
Levelwing Media is an independent interactive advertising agency based in New York. Since its inception in August 2002, Levelwing Media's core focus has been on the financial implications of Internet media and how to best derive value for its clients. Specializing in internet media strategy, media planning, media buying, media optimization and tracking Levelwing Media helps its clients to effectively use the Internet as a marketing and business instrument. Billed as the new agency of record(TM), Levelwing Media firmly believes in the measurement of interactive advertising media by instruments to rate campaign performance and value in real-time. Please visit www.levelwing.com.
About Bridgestone Firestone North American Tire, LLC
Nashville-based Bridgestone Firestone North American Tire, LLC is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company Bridgestone Corporation, is the world's largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural and other tires to its customers in North America. Please visit www.bridgestonetire.com.
Contacts: Levelwing Media Steve M. Parker, Jr. (646) 216-8320 Bridgestone Firestone: Bridgestone Media Hotline 877-201-2373
SOURCE: Levelwing Media