The Future of Television (TV) Market
Reportlinker.com announces that a new market research report related to the worldwide consumer electronics industry is now available to its catalogue.
The Future of TV: The evolving landscape of HDTV, IPTV and mobile TV
www.reportlinker.com/p060653/PRBW-Future-TV.html
Some key findings from this report
There has been a significant reduction in traditional media use since 2005, with the largest audience declines in TV, falling by 17% and national newspapers by 14%.
The key driver of European digital TV uptake to 2010 is expected to be digital-to-terrestrial services. It will to drive uptake to 109m by the end of 2010, compared to 78m in the US.
Digital cable will drive growth in the US by 2010, closely followed by digital satellite. Unlike Europe, digital terrestrial is not expected to be a significant digital TV plat form in the US.
Asia-Pacific is expected to be the largest market for mobile TV subscriptions with around 76.3 million subscribers by 2012, representing a CAGR of 51.7%.
A key reason for companies to invest in IPTV solutions is to increase the revenue they get from each subscriber. Providing a broader range of services to which customers can be cross-sold increases revenue potential.
The Future of TV – The evolving landscape of HDTV, IPTV and mobile TV
Media consumption habits are changing as a result of the emergence of multiple distribution platforms and the ever-growing number of channels available for accessing entertainment. With a significant migration from traditional media by the ‘networked generation’, it is increasingly essential for media companies, broadcasters, service providers, content providers, telecommunications and hardware manufacturers to understand the implications of these trends and to ensure that their products are flexible enough to meet changing consumer demands. This new management report provides a detailed analysis of market opportunities and growth sectors across the European, US and Asia-Pacific regions. This new report combines market analysis and forecasts, technology reviews and strategic recommendations to provide an invaluable tool for understanding the current and future evolution of the broadcast TV sector. Anticipate future changes in demand in the broadcast TV sector and create more effective strategies to exploit this demand with the help of this new report.
This new report will enable you to:
Identify and quantify future market growth opportunities by geography and product type based on this report’s market forecasts to 2012 for key TV sectors across the European, US and Asia-Pacific regions.
Understand the key drivers and inhibitors in the broadcast TV market including changes in costs, consumer demand, security, technical challenges and content provision
Enhance the competitiveness of your products and services with this report’s strategic recommendations detailing how to increase Average Revenue Per User through the provision of new services.
Assess the broadcast TV competitive landscape with this report’s insight into M&A activity, non-traditional entrants to the TV market and changes in the technology landscape.
Key issues examined in this report:
How big will the IPTV market be? By the end of 2010, IPTV will account for approximately 8.6% of digital households in Europe and 7.5% in the US.
Which mobile TV format is likely to be widely adopted? HD television (HDTV) is gaining considerable traction across the globe. Consumers are upgrading their television sets to plasma or LCD flat screens as they demand greater quality in their TV experience.
What type of content is most likely to appeal to consumers? As expected, some broadcasters will support both formats depending on the type of content being transmitted. Pay-TV operators are also likely to support both formats in order to provide high quality regardless of the format used by th e content provider.
Do consumers want mobile TV? Results from both secondary and primary research highlight that one of the biggest challenges facing players investing in the mobile broadcast TV space is convincing consumers that the service is worth their while.
Your questions answered
Which mobile TV format will be the likely winner?
How big will the digital TV market be in 2012?
What impact will mobile TV have on Average Revenue Per User?
How do the drivers of digital TV differ between the US and Europe?
Will IPTV be a s ignificant revenue stream?
What does the entrance of non-traditional players mean for the broadcast TV sector?
How should service providers differentiate their products?
Which will be the biggest market for mobile TV?
Table of content
Executive summary
The evolving broadcast landscape
The rise of digital TV
The future of HDTV
The emergence of IPTV
Broadcast TV to mobile
Chapter 1 The evolving broadcast landscape
Summary
Media in the 21st Century
New business models
Broadband adoption and its impact on TV
Competitive landscape
The impact of M&A on the media sector
Non-traditional competitors
Technology landscape
Digital TV
Video on demand (VOD)
High-definition TV
Mobile TV
Mobile TV subscriber forecast
The future of advertising in a digital world
Chapter 2 The rise of digital TV
Summary
Market overview
Triple-play bundling
Investment in new channels
Enhanced content services
Video on demand
HDTV content
Operational efficiencies
Mobile TV
Market sizing
Europe vs US comparison
By platform
Europe
United States
Conclusions
Europe
United States
Chapter 3 The future of HDTV
Summary
HDTV market overview
HDTV technology standards
Compression technology
Consumer electronics equipment
HD televisions
Commercial market vs consumer market
HD set-top boxes
Market sizing
General
The United States
US satellite operators
US pricing
Western Europe
Conclusions
Chapter 4 The emergence of IPTV
Summary
IPTV market overview
What is IPTV?
Broad range of services
IPTV technology overview
Digital Subscriber Line Access Multiplexer
Consumer equipment
Middleware
Multicasting and unicasting
Market drivers and inhibitors
Drivers
Improved compression and reduced hardware costs
Hardware costs are falling
Increasing uptake of broadband
Increasing competition between platforms
Boosting ARPU and reducing churn
Inhibitors
IPTV is relatively new and untested
Deployment costs
Lack of content relationships
Competing platforms
Market sizing
Conclusions
Chapter 5 Broadcast TV to mobile
Summary
What is mobile broadcast TV?
The broadcast TV to mobile value chain
Market drivers and inhibitors
Drivers
Consumer demand
Mobile phone penetration
Single, multifunctional devices
New revenue stream
Inhibitors
Competition from other content services
Consumer education
Technical challenges
Handset capabilities
Content security
Mobile TV content
Technology standards
DMB vs DVB-H vs MediaFLO
DVB-H
Digital Multimedia Broadcasting (DMB)
MediaFLO
ISDB-T
Summary
Market sizing
Global
North America
Europe
By country
Asia Pacific
Recommendations
Pricing
Option 1: flat fee for unlimited TV access
Option 2: pay-per-view
Option 3: charge per minute
Option 4: two-tier pricing model
Business model
Handsets
Audience
Lifestyle target
Demographic targeting
Conclusions
Index
List of Figures
Figure 1.1: Digital TV market comparison. 2005-2010
Figure 1.2: Simplified broadcast TV to mobile value chain
Figure 1.3: Mobile Broadcast TV subscriber forecasts, 2006 — 2012
Figure 2.4: Proportion of IT budget invested into new distribution channels, 2007
Figure 2.5: Broadcasters IT budget priorities, 2007
Figure 2.6: Digital TV uptake comparison: Europe vs. the US, 2005-2010
Figure 2.7: Digital TV market development comparison, 2005-2010
Figure 2.8: Digital TV households in Europe by platform, 2005-2010
Figure 2.9: Digital TV households in the US by platform, 2005-2010
Figure 3.10: High definition households in Europe and the US, 2006-2010
Figure 3.11: High definition households in the US, 2006 — 2012
Figure 3.12: HD households in Western Europe with CAGR, 2012
Figure 3.13: European HDTV market development comparison, 2008
Figure 4.14: Top-level IPTV systems architecture
Figure 4.15: Compression technology developments have boosted the potential of IPTV services
Figure 4.16: Cable operators and telcos are providing an increasingly similar range of services
Figure 4.17: Offering video services can substantially boost ARPU for telcos
Figure 4.18: Incremental costs per IPTV subscriber ($)
Figure 4.19: IPTV uptake comparison: Europe vs. the US, 2005-2010
Figure 5.20: Simplified model for mobile video consumption
Figure 5.21: Simplified broadcast TV to mobile value chain
Figure 5.22: Mobile subscribers including pre-pay, 2006-2012
Figure 5.23: Expandable screen on a mobile phone
Figure 5.24: Regional comparison of mobile broadcast TV subscribers, 2006 — 2012
Figure 5.25: Mobile broadcast TV subscribers in North America, 2006 — 2012
Figure 5.26: Mobile broadcast TV subscribers in Europe, 2006 — 2012
Figure 5.27: European mobile broadcast subscribers by country, 2012
Figure 5.28: Mobile broadcast TV subscribers Asia-Pac, 2006 — 2012
Figure 5.29: Major Asia-Pac markets comparison for mobile broadcast TV subscribers , 2006 — 2012
Figure 5.30: Mobile TV usage pattern
Figure 5.31: Finnish trial sample distribution by age group
List of Tables
Table 1.1: European broadband penetration by household, 2006-2010
Table 2.2: Digital TV uptake comparison: Europe vs. the US, 2005-2010
Table 2.3: Digital TV market development comparison, 2005-2010
Table 2.4: Digital TV households in Europe by platform, 2005-2010
Table 2.5: Digital TV households in the US by platform, 2005-2010
Table 3.6: The most common HDTV display formats
Table 5.7: Mobile broadcast TV subscribers in North America, 2006-2012
Table 5.8: Mobile broadcast TV subscribers in Europe, 2006 — 2012
Table 5.9: Mobile broadcast TV subscribers Asia-Pac, 2006 — 2012
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