Rentrak to Provide Local TV Ratings Information for Intermountain West Communications’ Stations
PORTLAND, Ore., Sept. 16, 2011 /PRNewswire/ — Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a StationView Essentials contract to provide local market TV ratings data to Intermountain West Communications’ NBC-affiliate stations KSNV-DTV in Las Vegas, Nevada and KRNV-DTV in Reno, Nevada.
“Rentrak’s StationView Essentials provides an enhanced measurement sales tool to help us really understand our viewers in order to increase sales and reduce make-goods, as well as having access to a better method for making strategic decisions in news and promotions,” said Ralph Toddre, President and COO of Intermountain West Communications.
“We are excited to add Intermountain West Communications to our roster of station partners which continues to show the industry’s need for our database, census-like currency for television measurement. Both the Las Vegas and Reno affiliates will have the ability to sell inventory based on consistent and stable measurement that will benefit Intermountain West Communications’ agencies and direct clients for years to come,” said Steven Walsh, Rentrak’s Senior Vice President of Local Television Sales.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
SOURCE Rentrak Corporation