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Last updated on April 19, 2014 at 9:20 EDT

Mobile Marketing Association Webinar Focuses on Privacy Fundamentals for Mobile

September 19, 2011

NEW YORK, Sept. 19, 2011 /PRNewswire/ –


             The Mobile Marketing Association (MMA), the premier global
             non-profit trade association established to lead the
             growth of mobile marketing, and Truste are hosting a
             webinar on mobile privacy that focuses on emerging best
             practices, consumer insights and mobile privacy concerns.
             The webinar will be moderated by the MMA and will include
             speakers from The Future of Privacy Forum, the MMA Privacy
    Who:     Committee, Hogan Lovells US LLP and Truste.

             The webinar will discuss the recent issues surrounding
             mobile privacy along with insights from recent Truste
             privacy research. Attendees will learn how to safely
             manage the use of consumer mobile data and how to navigate
             the legal and policy challenges facing the mobile
    What:    advertising ecosystem.

                       Speakers include:
             -- Jules Polonetsky,  Co-Chair and Director, The Future
             of Privacy Forum
             -- Christopher Wolf, Co-Chair, The Future of Privacy
             Forum; Partner, Hogan Lovells US LLP
             -- Alan Chapell, President, Chapell & Associates; Co-
             Chair MMA Privacy Committee
             -- Frances Maier, President, Truste; Co-Chair MMA
             Privacy Committee
                       Moderator:
             --Michael Becker, North American Managing Director, Mobile
             Marketing Association

                       In addition to hearing the speakers, all attendees can
                        request the deck immediately following conclusion of
                        the webinar.

    When:   September 22, 2011
            11:00 a.m. PT/ 2:00 p.m. ET

                 To register please go to https://www3.gotomeeting.com/
    Where:                                           register/157822494

(Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO)

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

FOR MORE INFORMATION:

Valerie Christopherson/Evan Tamura
Global Results Comm. (GRC)
P: +1 949 608 0276
E: mma@globalresultspr.com

SOURCE Mobile Marketing Association (MMA)


Source: PR Newswire