Last updated on April 21, 2014 at 5:04 EDT

VMS to Canada – Soon all of North America can “See what I’m saying”

September 19, 2011

STOCKHOLM, September 19, 2011 /PRNewswire/ –

The VMS messenger app, already available in the U.S., will be marketed
by a subsidiary of Swedish Ironroad AB (publ). VMS is a video message
service that can be downloaded for free as an app. The service is used
between mobile users, video bloggers and companies that want to communicate
directly with their customers via mobile phones.

The Canadian market is strategically important because VMS has exciting
content in the app from U.S. and other markets. In addition, Ironroad
recently launched VMS for BlackBerry, which has a large market share in
Canada. Together with the already available apps for iPhone and Android,
more than 85% of smart phone users in Canada will now be able to use VMS.

Ironroad Canada will be headed by Niklas Holm, who previously worked at
McKinsey & Company as a project manager serving leading companies within
telecom and high-tech in Europe and North America.

– Our goal is to establish VMS as an important communication channel for
smart phone users and businesses in Canada. Canada has well developed
sports-, retail- and media- industries where VMS has proven to be a
competitive product to reach end users directly in the mobile phone, says
Niklas Holm.

– We continue to successfully pursue our strategy to establish ourselves
in new markets. In Canada we can reach a French-speaking audience as well,
which makes it easier when we eventually establish VMS in France. We will
also see many synergies between VMS in Canada, USA and the Philippines, says
Magnus Kniving, CEO of Ironroad AB (publ).

About Ironroad

Ironroad is a Swedish company that has developed the VMS (Video Message
Service) technology, which was fully launched in 2010. VMS is now
established in 10 countries in Europe, North and South America, Asia and
Africa. Ironroad has about 100 employees and offices in Sweden
(headquarter), Norway, Spain, India, Indonesia and the Philippines. Our
partners and clients are several global mobile operators and media
companies, such as Tele2, 3 Hutchinson, TeliaSonera, Indosat and Telkomsel.

VMS is the sequel to SMS and MMS, a simple and inexpensive way to share
experiences and communicate through your mobile phone. VMS is downloaded as
an app from the App Store, Android Market or BlackBerry App Market.

To learn more about Ironroad or VMS please visit


        Contact Ironroad Canada:
        Niklas Holm
        mobile: +1(647)970-5176
        e-mail: niklas.holm@ironroad.com

SOURCE Ironroad AB

Source: PR Newswire