Last updated on April 19, 2014 at 13:20 EDT

Thomas Nelson Live Events Welcomes New Vice President of Marketing

September 22, 2011

PLANO, Texas, Sept. 22, 2011 /PRNewswire/ — Thomas Nelson Live Events, the number one producer of live events in the Christian market, announced today the addition of Patrick Koors as its new Vice President of Marketing. Koors joins the Live Events division of Thomas Nelson, Inc. in the Company’s effort to strategically expand its marketing outreach and drive awareness of our events to a larger audience.

“We are thrilled to have Patrick join our team!” said Sally Hofmann, Senior Vice President of Sales and Marketing for Thomas Nelson Live Events. “Patrick brings to Thomas Nelson Live Events a very successful track record and in-depth knowledge of the live events industry, working with companies such as The Walt Disney Company, AEG and Feld Entertainment. He brings great past experience in implementing publicity promotions for nationally-recognized events — such as the Ringling Brothers Circus, Disney Live, Amgen Tour of California (the largest cycling tour in America). The creative vision and forward thinking that Patrick brings to Live Events makes him a perfect fit for our team.”

Koors joins the Thomas Nelson Live Events team at the perfect time to introduce objectives that create a greater value for the guests at Women of Faith events. Historically, Thomas Nelson Live Events has primarily focused on Women of Faith two-day arena events. In 2012, we will introduce a new concept: in addition to our arena events, a one-day event featuring renowned speakers such as Christine Caine, Angie Smith, and Sheila Walsh.

“Women of Faith is a vibrant movement that helps women deal with life’s challenges,” continues Hofmann. “We offer women an escape from their day to day lives with captivating speakers, relatable dramas and uplifting music that will help them find courage, inspiration and fulfillment. With the addition of Patrick Koors, Live Events will be able to fine-tune its market expansion strategy and influence even more individuals with the message of having an authentic life changing encounter with God and one another.”

For more information about speakers, guests, and tour dates, please visit www.womenoffaith.com

Thomas Nelson Live Events, a division of Thomas Nelson, Inc. is the number one producer of live events in the Christian market, nationwide. Live Events is host to Women of Faith events and The Revolve Tour. To date, Thomas Nelson Live Events has inspired over four and a half million women with its message of hope and God’s love. Based in Plano, Texas, the Live Events division of Thomas Nelson travels to numerous cities across the United States, encouraging women to grow in faith and spirituality. For more information on these events, or to find an event listing, please visit www.womenoffaith.com. Thomas Nelson, Inc. continues to inspire the world as the largest Christian publisher with products in more than 100 different countries worldwide.

SOURCE Thomas Nelson, Inc.

Source: PR Newswire