Nevada Development Authority Launches New ‘Testimonial’ TV Advertising Campaign in California
LAS VEGAS, Sept. 23, 2011 /PRNewswire/ — “Why relocate to Nevada?” has been a question posed by many business executives living outside the state. But now they will hear first-hand from other business entrepreneurs on why moving to the Silver State has numerous advantages, ranging from the business climate to the lifestyle offerings to the family-oriented environment.
The Nevada Development Authority announced today it has launched a new testimonial advertising campaign that will be hitting the Southern California airwaves in August. The spots show many local, high-profile Nevadans who explain why Nevada is a prime place to reside. Among those featured in the spots are: Tony Hsieh of Zappos.com, Rick Moonen of RM Seafood, Jeremy Aguero of Applied Analysis, Las Vegas entertainers Wayne Newton and Terry Fator, UNLV President Neal Smatresk, and others.
“We have always promoted our outstanding business climate in our advertising campaigns, but this time we have shifted our approach to let California business people hear first-hand from Nevada business executives about other assets our state has to offer,” said Somer Hollingsworth, president and chief executive officer of the Nevada Development Authority. “The testimonial ads focus on the positive lifestyles, schools, community activities and business support they have all experienced living in Nevada. It will build third-person credibility among California residents faced with any uncertainty about relocating here.”
The 30-second spots will be aired on targeted cable systems throughout Southern California and run from August through November. Among some of the advertising content includes Tony Hsieh discussing why Zappos.com chose Las Vegas for its headquarters; Terry Fator explaining how Las Vegas wraps its arms around charities, such as Opportunity Village; and Wayne Newton showing support at the Las Vegas USO facility.
About the NDA
The Nevada Development Authority is Southern Nevada’s premier economic development agency. For 55 years, the NDA has continued to diversify and improve the economy of Southern Nevada. For more information, call 702.791.0000 or visit www.nevadadevelopment.org or www.move2vegas.biz.
SOURCE Nevada Development Authority