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WRAZ-CIMA 106.3 FM Partners with The University of Miami Athletics Department to Air All of the Canes’ Athletic Events to the Hispanic Community with Exclusive Spanish Radio Coverage

September 28, 2011

MIAMI, Sept. 28, 2011 /PRNewswire/ — Spanish Broadcasting System, Inc. (“SBS”) (NASDAQ: SBSA) and The University of Miami Athletics Department announced today the official Spanish radio coverage partnership with WRAZ-CIMA 106.3FM to bring the Canes’ athletic events to the Spanish radio dial for another competitive season. The University of Miami has reached an agreement with WRAZ-CIMA 106.3FM, as the new Spanish language station for the Canes.

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WRAZ-CIMA 106.3FM (URL:http://www.cima1063.com) will become the Spanish language flagship station of the Miami Hurricanes with the on-air team of Pepe “Chamby” Campos and Jose “Judge” Martinez. Martinez is a long time Canes broadcaster, while Campos is one of the most well-respected and tenured Spanish radio voices in South Florida.

SBS (Spanish Broadcasting System, Inc.) was the right partner for UM Athletics because of their expansive reach on multiple stations in the market, as well as their firm and fervent commitment to the Miami Hurricanes fan base,” said UM Director of Athletics Shawn Eichorst. “We have a long & proud tradition on Spanish radio that stretches back to Sam Jankovich’s era as AD and we firmly believe SBS will help expand our brand to new heights.”

“We are excited about the relationship with The University of Miami and I am sure the Hispanic community appreciates the commitment UM is making to reach out to those whose first language is Spanish,” said Albert Rodriguez, Chief Revenue Officer of SBS Consolidated Operations/General Manager of MegaTV.

WRAZ-CIMA 106.3 FM will broadcast every UM football game in 2011 and will air the majority of the Canes’ home men’s basketball games.

For the first time in UM history, the Canes’ women’s basketball program will have Spanish language radio broadcasts in 2011-12 with at least five home women’s hoops games scheduled to air locally.

The UM baseball team will continue its tradition of Spanish language radio with at least five games on CIMA 106.3 FM.

“We are thrilled to be the broadcast home of the Canes’ athletic events,” said Berry Jasin, National Sales Manager of Miami, New York and Puerto Rico of Spanish Broadcasting System, Inc. “Partnering with our hometown university sports team makes sense for our listeners and for CIMA 106.3 FM-WRAZ. Adding sports to our line-up compliments our other programming, enhances the experience for loyal fans and attracts new listeners. We could not be prouder of our association with The University of Miami Athletics Department.”

In addition to our radio entities, Spanish Broadcasting System, Inc. (“SBS”) also owns and operates MegaTV which can be found locally and nationally on WSBS-CD channel 22.1, channel 22 in Miami, channel 57 West Palm Beach, channel 33.1 Fresno, CA, Channel 55 Houston, TX, Channel 23 Salt Lake City, UT, Channel 60 Puerto Rico, channel 405 DIRECTV in the main cities in the U.S. and Puerto Rico, and channel 3008 on AT&T U-verse in the main cities in the U.S.

For more information on the University of Miami teams, please log on to HurricaneSports.com. Fans can keep up to date with UM Athletics via twitter at Twitter.com/HurricaneSports. They can also become a fan of the Hurricanes on Facebook at Facebook.com/MiamiHurricanes.

For ticket information contact the Hurricane Ticket Office at (305) 284-CANES in Dade or 1-800-GO-CANES or visit www.hurricanesports.com

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com.

www.mega.tv
www.spanishbroadcasting.com
www.lamusica.com

SOURCE Spanish Broadcasting System, Inc.


Source: PR Newswire