Last updated on April 16, 2014 at 5:49 EDT

Spanish Sensation Cesc Fabregas Signs With PUMA®

September 30, 2011

HERZOGENAURACH, Germany, September 30, 2011 /PRNewswire/ –

Barcelona Midfielder Launches New PUMA PowerCat 1.12 Football


PUMA announced today it has signed a long term partnership with Spanish
international midfielder Cesc Fabregas, the Barcelona midfielder signing a
multi-year contract with PUMA. Cesc will wear PUMA boots on pitch and will
become another key performance icon in the sportlifestyle brand’s global
football communication. Having unveiled, Sergio ‘Kun’ Aguero, PUMA is
delighted to welcome Fabregas into a football family that also includes
Thierry Henry, Nemanja Vidic, Samuel Eto’o, Mario Gomez, Gianluigi Buffon,
Giorgio Chiellini, Ibrahim Afellay, Lucas Barrios, Mikel Arteta and many
more footballing stars.

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Fabregas will lead the global launch of the new PUMA PowerCat 1.12,
debuting the boot for the first time on-pitch this weekend when FC Barcelona
play Sporting Gijon in La Liga. This new boot features the new PUMA 3D DUO
Power Shooting Technology, applied to the kicking area on the inside of the
boot. Having tested the boots in recent training sessions, the performance
characteristics of the PUMA PowerCat 1.12 seriously impressed the talented
young international.

Cesc Fabregas said: “I am very happy about this new partnership with
PUMA and I am really looking forward to wearing the new PowerCat 1.12 on
pitch this weekend. This boot gives me a lot of confidence to compete
physically in midfield which is vital. I need a boot that I am comfortable
with, that gives me the power and protection to play at my best. This has
been a fantastic summer for me, signing for Barcelona and now for PUMA. This
brand has a great attitude and has some very exciting plans ahead which make
me feel privileged and excited to be an ambassador for many years to come.”

Christian Voigt, Senior Head of Global Sports Marketing at PUMA,
commented: “This is a very exciting time for PUMA right now and we are
delighted to welcome Cesc Fabregas into our growing football family. Cesc is
another fantastic addition to our sports-marketing portfolio and will be a
vital asset in global football communication in the coming months and years.
He’s a supremely talented young player, who has proven himself consistently
in both club and international football. There’s no doubt there are big
things ahead for Cesc Fabregas, both on and off the pitch.”

The PowerCat 1.12 features the new PUMA 3D DUO Power Shooting
Technology, applied to the kicking area on the inside of the boot. Made from
an innovative thermoplastic material with two different degrees of hardness,
the boot has the advantage of being both highly responsive with extremely
high rebound properties. The newly created PUMA 3D PST DUO technology
enables improved grip on the ball through its exposed elements, and instead
of absorbing the energy it increases the kicking power of the player. The
kicking area employs a soft K-Leather while the lightweight microfiber
material in the lateral quarter supports the midfoot and helps to keep the
weight of the boot to a minimum.

For more information, visit http://www.puma.com [http://puma.com ] or



PUMA is one of the world’s leading Sportlifestyle companies that designs
and develops footwear, apparel and accessories. It is committed to working
in ways that contribute to the world by supporting Creativity, SAFE
Sustainability and Peace, and by staying true to the principles of being
Fair, Honest, Positive and Creative in decisions made and actions taken.
PUMA starts in Sport and ends in Fashion. Its Sport Performance and
Lifestyle labels include categories such as Football, Running, Motorsports,
Golf and Sailing. Sport Fashion features collaborations with renowned
designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi.
The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company,
which was founded in 1948, distributes its products in more than 120
countries, employs more than 9,000 people worldwide and has headquarters in
Herzogenaurach/Germany, Boston, London and Hong Kong. For more information,
please visit http://www.puma.com

        Media Contacts:

        Tim Stedman, International PR, PUMA

        Collette O'Neill




Source: PR Newswire