Last updated on April 19, 2014 at 18:42 EDT

Celebrities Unite for 15 Years of Tickled Pink

September 30, 2011

LONDON, September 30, 2011 /PRNewswire/ –

Asda’s Tickled Pink Campaign reaches a 15 year milestone in 2011, and to
mark this memorable birthday and help support Breast Cancer Care and Breast
Cancer Campaign, it aims to be bigger and better than ever! This year has
seen tremendous support from a host of famous faces who are taking part in a
range of fundraising festivities, including a high profile celebrity
photographic campaign modelling this year’s must-have Tickled Pink t-shirts
[http://direct.asda.com/george/women-s-clothing/tickled-pink-collection/01377,default,sc.html ]
and the launch of a limited edition celebrity dress

Sophie Ellis Bextor, Camilla Dallerup, Laura Hamilton, Kate Walsh,
Denise Lewis and Zoe Salmon have donned their favourite Tickled Pink
t-shirts priced from GBP8 in a glamorous photo shoot, and to celebrate 15
years of Tickled Pink in style, the fashionable range of womens tops
[http://direct.asda.com/george/women-s-clothing/tops/0102,default,sc.html ]
and other products has been extended further with an exciting limited
edition dress collection designed by our talented celebrity supporters -
Danielle Lineker, Andrea McLean, Gaby Roslin and Chloe Madeley. Celebrating
all things feminine and fun, the dresses are perfect for a girl’s night out
and will be available to buy, alongside Tickled Pink t-shirts, in Asda
George stores and online throughout October 2011, from GBP18 with GBP2 going
to Tickled Pink. To find out more about the Tickled Pink Campaign
[http://georgestyle.george.com ], please visit the George Style blog.

For further information, visit


To celebrate 15 years of Tickled Pink, Asda is launching an exclusive
range of products including a limited edition celebrity designed dress
collection, t-shirts and homeware, available nationwide during October with
a percentage of sales going to Breast Cancer Care and Breast Cancer

Celebrity Dresses:

        - 60s Shift Dress designed by Gaby Roslin GBP18 with GBP2
          going to Tickled Pink
        - Grecian Goddess Dress designed by Danielle Linker GBP18 with
          GBP2 going to Tickled Pink
        - Lace Prom Dress designed by Chloe Madeley GBP20 with GBP2 going
          to Tickled Pink
        - Structured LBD designed by Andrea McLean GBP18 with GBP2 going
          to Tickled Pink

Notes to editors:

        - Asda launched the Tickled Pink campaign back in 1996 to
          raise money to help improve the lives of people with breast cancer both
          now and in the future.

        - Asda's Tickled Pink Campaign supports Breast Cancer Campaign
          and Breast Cancer Care. Breast Cancer Care provides expert information
          and professional support for people with breast cancer and their
          families; and Breast Cancer Campaign helps fund research into fighting
          the disease.

        - Breast Cancer Campaign's mission is to beat breast cancer by
          funding innovative world-class research to understand how breast cancer
          develops, leading to improved diagnosis, treatment, prevention and cure.
          To date, Asda's Tickled Pink campaign has helped Breast Cancer Campaign
          to fund 57 vital research projects and four Scientific Fellowships.

        - Breast Cancer Care is just a phone call or mouse-click away
          for anyone affected by breast cancer. Our free helpline,
          information-packed website and online discussion forums offer a friendly
          ear and expert advice to anyone dealing with the turmoil of this
          life-threatening illness. Across the UK, we also offer skilled emotional
          and practical support through a range of confidential, face-to-face
          services, helping people every step of the way. To date, Asda's

        - Tickled Pink campaign has funded almost half of the services
          provided by Breast Cancer Care, and helped us give support and
          information on breast cancer and breast health to more than eight
          million people. Visit http://www.breastcancercare.org.uk

        - To make a donation to Asda's Tickled Pink Campaign please
          visit your local Asda store or to make a donation by post, simply write
          a cheque made payable to the Asda Foundation, with a covering note
          stating the donation is for Tickled Pink, and send to: Lisa Burnett,
          Asda in the Community Team, ASDA House, Southbank, Great Wilson Street,
          LEEDS LS11 5AD

SOURCE Asda George

Source: PR Newswire