Jan Studin New VP, Publisher for Taste of Home Brand
NEW YORK, Sept. 30, 2011 /PRNewswire/ — Reader’s Digest Association today named Jan Studin as its VP, Publisher of the Taste of Home brand.
In her new role, Studin will have responsibility for all Taste of Home platforms, including print, specialty publications, digital, mobile, tablet and experiential assets. She will be based at RDA’s headquarters in New York City. Studin previously served as publisher of such notable brands as Better Homes & Gardens, Woman’s Day, and The Parents Media Group.
“Jan is the right person to take the deep and extensive, multi-platform reach of the Taste of Home brand and elevate it to its full potential,” said Mark Josephson, Vice President, Chief Sales Officer for Reader’s Digest North America. “She is a well-recognized, well-respected figure in the media industry who knows how to make the most of a major brand’s full array of assets, as she has ably demonstrated during her successful career.”
Josephson noted, “Adding Jan to the RDA team is further demonstration of our commitment to hire the best talent possible to further our investment in our owned-and-operated multi-platform brands, such as Reader’s Digest, Taste of Home and The Family Handyman.”
Studin said she was very excited to be leading Taste of Home. “The Taste of Home brand is the leader in its category, with its print, digital, mobile, tablet and experiential platforms driving this position,” she said. “I’m thrilled to have the opportunity to take Taste of Home to the next level to the benefit of our highly engaged audiences and our valued business partners, and the opportunity to expand our client base with solutions to help Brands be more successful.”
Taste of Home is the largest food and entertaining magazine in the world with a 3.2 million-rate base. TasteofHome.com averages 2.5 million unique visitors, an increase of 21% over last year. The brand operates America’s largest cooking school program of live events, delivering close to 650 million impressions annually. Its SIP division produces 60 releases each year, and can be found at such retailers as Walmart, Kroger, Lowe’s, Target and Wegmans.
About The Reader’s Digest Association, Inc.
RDA is a global media and direct marketing company that educates, entertains and connects more than 140 million consumers around the world with products and services from trusted brands. With offices in 44 countries, the Company reaches customers in 79 countries, publishes 90 magazines, including 50 editions of Reader’s Digest, the world’s largest-circulation magazine, operates 83 branded websites and sells nearly 40 million books, music and video products across the world each year. Further information about the Company can be found at www.rda.com.
Media: Gary Davis, 646-293-6206
Investors: Bryan Berndt, 646-293-6054
SOURCE Reader’s Digest Association, Inc.