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Whistler Blackcomb Gears Up For The Much Anticipated 2011.2012 Winter Season

October 4, 2011

Highlights Include: New Mobile App, Improved Snow School Programs, and
New Social Media Initiatives

WHISTLER, BC, Oct. 4, 2011 /PRNewswire/ – Whistler Blackcomb Holdings Inc.
announced today the highlights for the upcoming 2011.2012 Whistler
Blackcomb ski season. With snow from last winter still remaining in the
alpine and a fresh dusting today, skiers and snowboarders around the
world are anxiously awaiting the start to the 2011.2012 ski season at
Whistler Blackcomb which officially begins on November 24, 2011.

“With predictions suggesting another great season of snow, and some
exciting new developments on the mountains, we’re looking forward to
the winter ahead,” says Dave Brownlie, Whistler Blackcomb’s President
and Chief Operating Officer. “This season Whistler Blackcomb will
continue to focus on delivering an incredible guest experience
including: the new Whistler Blackcomb Live mobile app, continued
enhancements to our grooming fleet, and a revitalization of our Snow
School Programs.”

Top Six Highlights for the 2011.2012 Winter Season


              1. TheWhistler Blackcomb Live,Powered by TELUSMobile App
                 This season Whistler Blackcomb guests will be able to revolutionize their mountain
                 experience by downloading the Whistler Blackcomb Live, Powered by TELUSapp to their smart
                 phones. The app allows skiers and riders to track their runs using GPS, view trail maps,
                 track the total vertical and distance they have travelled and clock their maximum speed. The
                 app allows users to share their speed and vertical as well as take and share photos with
                 friends via Twitter and Facebook. The Whistler Blackcomb Live, Powered by TELUS app is a
                 great resource for mountain information, special offers, events and features of the resort.
                 The Whistler Blackcomb app was developed by Resort Technology Partners (RTP) and is the
                 first of its kind on the market. A Lite version of the app with no GPS tracking capabilities
                 will also be available for download on any mobile device this season.

              2. The Max 4 Program
                 The new Max 4 Program at the Whistler Blackcomb Snow School means there will never be more
                 than four people in any daily adult Snow School group lesson. The change will ensure all
                 guests, whether skiing or snowboarding for the first time or a seasoned expert, will receive
                 quality one on one time with their instructors. Guests will be divided into groups that
                 better tailor to their abilities which will increase their confidence and help them learn
                 faster. Whistler Blackcomb has also reduced the class size for all Whistler Kids Snow School
                 programs and as such, beginning this winter, there will never be more than six children to
                 one instructor.

              3. Grooming
                 Whistler Blackcomb grooms 1,200 to 1,500 acres of terrain each night over our lengthy
                 season, which is more than any other resort in North America. To help perfect the acres of
                 groomed terrain, Whistler Blackcomb has invested in new grooming equipment for the upcoming
                 winter season. The new equipment includes three new winch cats, three regular groomers, one
                 park cat and one new summer mower. The new equipment will be added to Whistler Blackcomb's
                 already impressive grooming fleet which includes the state of the art 22-foot Global Pipe
                 Cutter. The new grooming equipment, coupled with Whistler Blackcomb's state of the art
                 snowmaking system, a legacy from the 2010 Olympic Winter Games, will help get an early start
                 to the season which means guests can get an even better quality ski experience sooner.

              4. Terrain Parks and Training Facilities
                 A number of new features will be added to all five of the terrain parks at Whistler
                 Blackcomb this winter. In partnership with Arena Snowparks for rail fleet production,
                 Whistler Blackcomb plans to perform a major overhaul of all the jib features and will build
                 new entrances to help give the terrain parks a new look and ease of access, courtesy of
                 Nintendo.

                 With Ski Half Pipe announced as a new event at the 2014 Olympic Winter Games in Sochi, as
                 well as skier and snowboard cross introduced at the 2010 Olympic Winter Games, Whistler
                 Blackcomb will continue to serve as an elite athlete training ground by focusing on a
                 renewed Snow Cross Track and the 22-foot Olympic Size Half Pipe on Blackcomb Mountain.
                 Whistler Blackcomb will also build out a 14-foot half pipe on Blackcomb allowing guests to
                 progress into the 22-foot feature.

                 A new Dave Murray National Training Centre is being constructed in the Ptarmigan area on
                 Whistler Mountain as part of the 2010 Olympic Legacy. This area will operate under the
                 direction of the Whistler Mountain Ski Club and will serve as a training ground for guests
                 and future Olympians.

              5. Social Media
                 Whistler Blackcomb's robust social media program takes it to the next level this season,
                 with a presence on almost every major network available online. Guests can follow Whistler
                 Blackcomb on Twitter (@WhistlerBlckcmb), become a fan on Facebook
                 (www.facebook.com/whistlerblackcomb)
                 and check into any of the 60 plus Whistler Blackcomb venues on Foursquare.

                 For the latest Whistler Blackcomb photos and videos, guests can check out the Whistler
                 Blackcomb profiles on Flickr, YouTube and Vimeo. Or for a one stop shop, guests can visit
                 The Movement, Whistler Blackcomb's community page packed with all of the latest ski and
                 snowboard industry news, information about Whistler, photos and videos. Visit The Movement
                 at
                 www.whistlerblackcomb.com/movement 

              6. Environmental Initiatives
                 Whistler Blackcomb continues to work towards its goal of one day achieving a zero operating
                 footprint. Key areas of focus include: energy conservation, waste reduction as well as staff
                 and guest involvement. Last season Whistler Blackcomb participated in three new energy
                 conservation projects representing over 1.3 kilowatt hours (kWh) in electrical savings
                 including: a behavioral program in partnership with BC Hydro to reduce energy use in all
                 on-mountain buildings; a continuous optimization program at the Roundhouse Lodge to save an
                 estimated seven per cent in energy; and an efficient lighting project in Whistler
                 Blackcomb's staff housing. The Fitzsimmons Creek Renewable Energy Project which was launched
                 in 2009 also continues to be an incredible asset. The micro hydro project was built in
                 partnership with Innergex Inc. and Ledcor Power Inc. and produces the equivalent of Whistler
                 Blackcomb's annual energy demand.

ABOUT WHISTLER BLACKCOMB

Whistler Blackcomb, the official alpine skiing venue for the Olympic
Winter Games, is situated in the Resort Municipality of Whistler
located in the Coast Mountains of British Columbia 125 kilometres (78
miles) from Vancouver, British Columbia. North America’s premier
four-season mountain resort, Whistler Mountain and Blackcomb Mountain
are two side-by-side mountains, connected by the world record-breaking
PEAK 2 PEAK Gondola, which combined offers over 200 marked runs, over
8,000 acres of terrain, 14 alpine bowls and three glaciers. Whistler
Blackcomb receives on average over 1,090 centimetres (430 inches) of
snow annually and offers one of the longest ski seasons in North
America. In the summer, Whistler Blackcomb offers a variety of
activities, including hiking and biking trails, the Whistler Mountain
Bike Park, and sightseeing on the PEAK 2 PEAK Gondola. Whistler
Blackcomb Holdings Inc. is listed on the Toronto Stock Exchange under
the symbol “WB”. For more information visit www.whistlerblackcomb.com 

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This press release may contain forward-looking statements or
information, within the meaning of applicable Canadian securities laws,
including, but not limited to, the expectations, plans, goals,
objectives, assumptions, information or statements about future events
or conditions which may prove to be incorrect. Although the Corporation
believes that the expectations reflected in such forward-looking
statements and information are reasonable, undue reliance should not be
placed on forward-looking statements because the Corporation can give
no assurance that such expectations will prove to be correct. The
forward-looking statements are based on the estimates and assumptions
made by the Corporation in light of its experience and perception of
current conditions and expected future developments, and are subject to
a number of significant risks and uncertainties that could cause actual
results to differ materially from those anticipated. Such risks and
uncertainties include, among others, general economic, business and
market conditions and other risks as are detailed in the Prospectus.
Should one or more of these risks or uncertainties materialize, or
should assumptions underlying the forward-looking statements prove
incorrect, actual results may vary materially from those described
herein as anticipated, believed, estimated or expected. These
forward-looking statements are made as of the date of this press
release, and the Corporation has no intention and assumes no obligation
to update or revise any forward-looking statements to reflect new
events or circumstances, except as required by applicable Canadian
securities laws.

SOURCE Whistler Blackcomb


Source: PR Newswire