European EFM leader QuestBack Sets Sights on US With Hire of Market Research Strategist
NEW YORK, October 5, 2011 /PRNewswire/ –
Appointment of QuestBack President of US operations part of
strategy to focus on US market penetration
Today QuestBack, the leading European Enterprise Feedback Management
(EFM) provider and top five global vendor, announces plans to strengthen its
focus on the US market, with the appointment of Suresh Subbiah as its US
president.
Suresh Subbiah brings a wealth of market research industry experience,
with 16 years of global management expertise within some of the strongest
players in the market. Suresh will use this experience to drive forward
QuestBack’s plans to invest and expand in the US market. This will be
supported by new sales and marketing talent to further strengthen the
existing US team.
Suresh has a proven track record for driving market share, profitability
and business growth in this highly competitive industrySuresh has held
several leadership positions and was instrumental to the growth of the
organizations he worked for. Suresh was most recently Chief Operating
Officer, of United Sample, Inc and prior to that he was the Chief Operating
officer for Survey Sampling Inc. Suresh was responsible for streamlining the
business, and accelerating sales through implementing a renewed business
strategy; product diversification; process redesign; and talent acquisition.
Suresh led the transformation of the organisations to a unified and global
operating model, leading to a turnaround in business results and corporate
culture.
Ivar Kroghrud, QuestBack CEO, says: “We are very excited to welcome
Suresh Subbiah to the QuestBack team as president of North America
operations. I know his outstanding experience as a business leader within
the market research industry will help us to achieve our objectives of
growing our US market share, and to continually improve our offering to our
customers.”
QuestBack has grown to become one of the leading EFM providers globally
through a strong product offering and acquisition programme. QuestBack has
recently announced the acquisition of social CRM provider Globalpark, and
launched QuestBack Social Connect to help clients improve business insight
through social media channels. QuestBack’s web-based services for
relationship development through the collection, analysis, and follow-up of
business critical information help companies to improve their performance by
enhancing satsifaction amongst employees and customers, as well as enhance
market expertise.
Suresh Subbiah adds: “As one of the leading global EFM software
providers, with a highly regarded product offering and enviable customer
base, I’m thrilled to join the QuestBack team and to drive forward market
success in the US.”
About QuestBack:
QuestBack Group is Europe’s leading Enterprise Feedback Management and one
of the world’s Top 5 vendors. QuestBack provides online survey solutions,
panel solutions and social CRM solutions – web-based services for
relationship development through the collection, analysis, and follow-up of
business critical information. QuestBack’s clients achieve better financial
performance through increasing the satisfaction and loyalty among their
customers and employees. QuestBack was founded in 2000 and has achieved
double-digit growth ever since. The Company is headquartered in Oslo, Norway
with subsidiaries in 7 countries and offices in a total of 17 countries, and
serves over 5,000 customers across all sectors and industries, including
Volvo, Ernst & Young, Coca-Cola, Microsoft and Bosch.
SOURCE QuestBack
