Foodies Rejoice and Eat Your Way to Rewards! Time Out New York Engages Followers With #100best Social Media Initiative Tied to the Annual 100 Best Dishes and Drinks Issue
NEW YORK, Oct. 5, 2011 /PRNewswire/ — Time Out New York‘s annual “100 Best Dishes and Drinks” issue hit stands today and in celebration, the publication is rewarding its devoted fans with a full year of giveaways across multiple social media platforms. Time Out New York invites consumers to experience the #100best restaurants throughout the city by sampling its critics’ picks of the top dishes and drinks, then share what they eat, drink, taste and see on social media for a chance to win prizes. The cover of the annual issue incorporates the #100best hashtag, innately linking a social media component to the magazine for the first time. To view the full #100best list visit www.timeoutnewyork.com.
“We want our audience to experience all the amazing things the city has to offer by engaging with our content in a new way,” said Janet Caputo, Social Media Director, Time Out New York. “#100best will be fun for our consumers, while also driving awareness for New York businesses and the fantastic fare our critics have discovered. This is our first major social media initiative since Time Out New York became part of a global digital media enterprise thanks to an investment by Oakley Capital,” Caputo continued. “We look forward to many more similar projects.”
To enter the promotion, Time Out New York fans can check in to one of the #100best restaurants on Foursquare; share a photo of a highlighted dish on Instagram, Twitter, Tumblr or other social photo sharing services, or simply tweet from a #100best restaurant or about a #100best dish or drink. All entry methods must include @TimeOutNewYork and #100best in order to be eligible and all entrants must elect to share via Twitter in order for the entry to be received.
“Time Out New York has found great success with content packages like #100best in the past,” added Editor-in Chief Michael Martin. “We love to generate excitement around discovering new restaurants and favorite dishes, simultaneously driving consumers to local businesses–something we’re known for. Social media is an obvious fit with these notions and will only help broaden our reach and impact.”
For more information on the promotion, users can visit www.twitter.com/timeoutnewyork and follow @TimeOutNewYork for an updated list of prizes, to include treats such as dishes featured on the #100best list, meet-and-greets and private kitchen tours with some of New York’s top chefs. One prize will be awarded per day while the “100 Best Dishes and Drinks” issue is on newsstands (October 5-11). After this week, one prize will be awarded per month for a full year.
About Time Out New York:
Time Out New York is a comprehensive arts and entertainment multiplatform media business, delivering engaging features, local listings and critical reviews to active and informed residents and visitors of New York City. Sometimes irreverent but always intelligent, Time Out New York provides passionate coverage of music, film, theater, dance, shopping, dining, and more.
Founded in 1968 in London, Time Out has grown into a leading international multi-channel media company spanning 35 cities, across 24 countries, and is uniquely positioned as a provider of local information and cultural guidance to consumers through a distribution network which incorporates city magazines, a comprehensive online presence, mobile applications, travel guides, events and partnerships. Time Out has a worldwide audience of over 16 million across all channels and was recently chosen as a 2011/2012 “CoolBrand,” voted on by an expert council and thousands of consumers, for its ability to guide people to the very best that a place has to offer. Also, Time Out has been named The Professional Publishers Association’s International Magazine of the Year for the second year in a row.
In May 2011, Oakley Capital Investments Limited acquired a majority stake in Time Out America LLC (“Time Out New York”) as well as a previous investment in Time Out Group Limited (“Time Out London”) to create a global digital media group, (the “Time Out Group”).
Valerie Brown, 646.432.3083
SOURCE Time Out New York