AdoTube Launches Video Production Service A2O Productions With the Malibu Rum Station Invasion Concert Tour
NEW YORK, Oct. 5, 2011 /PRNewswire/ — Adding to an already robust creative services department, AdoTube, the in-stream video advertising technology leader, announced the official launch of A2O Productions, a full-service in-house video production unit. A2O Productions helps brands and their agencies easily create custom branded content to take full advantage of the interactive and social features of online video. The Malibu Rum Station Invasion Tour featuring performances from Ciara, Taio Cruz, and DJ Skribble is A2O Production’s most recent project. A2O Productions is responsible for exclusive content from the tour, a targeted in-stream video advertising campaign and attaching DJ Skribble to the project.
A2O Productions collaborates with brands and agencies to help connect advertisers with the lifestyles and interests of their target audience. Working directly with producers and A-list talent through exclusive partnerships with music labels and various sports, TV, and movie celebrities, A2O creates online campaigns such as original web series, viral videos, and live concerts to help brands engage viewers beyond the 15 to 30-second pre-roll. The content is activated and distributed to its intended target audience using AdoTube’s advanced technology and in-stream advertising network.
“A2O Productions’ broad base of capabilities and entertainment industry connections allowed us to leverage our 10-city concert tour to develop exclusive and shareable video content to be distributed through the company’s far reaching media outlets,” said AnnaMarie Battiloro, Senior Brand Manager for Malibu Rum. “We look to work with partners that can offer us the best value for our investment, and A2O Productions not only had distribution capabilities, but also production capabilities, and connections with one of America’s most famous DJs.”
“I’m always looking for ways to connect with fans and bring my music to new venues all over the world,” said DJ Skribble, music artist, and famed DJ whose work includes MTV’s the Grind and Total Request Live. “A2O connects me with the kind of advertisers that fit my personal brand and helps me gain exposure with whole new audiences.”
A2O Productions is headed by Vincent Lambino, vice president of branded entertainment, who previously served as AdoTube’s vice president of sales. Vincent has an expansive career that covers TV, online media, and branded entertainment at companies including Clear Channel Online, Heavy.com, Ripe TV, as well as, AMC and Women’s Entertainment.
“With the rapid rise in demand for online video inventory, we formed A2O Productions as a way to help brands make the most of their buys,” said Lambino. “By creating engaging content in this inherently social medium, brands can extend their media buys with earned views and create a deeper connection with their target audience.”
For more information on A2O Productions’ services please visit: http://www.a2oproductions.com
AdoTube(TM) is the leading global in-stream advertising technology company. AdoTube’s powerful and flexible technology provides a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to in-stream video advertising across all media platforms. An early pioneer, AdoTube spearheaded the Polite Pre-RollÃ‚® and has continually spurred innovation in the online video ecosystem. With its sophisticated and comprehensive video ad management platform combined with a full service video ad network, and third party media measurement system, AdoTube is simplifying the complex world of digital video for publishers and marketers, while delivering engaging experiences for consumers. For more information, please visit www.adotube.com and follow AdoTube on Twitter.
About PernodRicard USAÃ‚®
PernodRicard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based PernodRicard SA. In July, 2008, PernodRicard completed the acquisition of the iconic ABSOLUTÃ‚® Vodka brand from the V&S Group, and PernodRicard USA is now the second-leading company in the U.S. by sales value.
In addition to ABSOLUTÃ‚®, PernodRicard USA’s leading brands include such prestigious spirits as The GlenlivetÃ‚® Single Malt Scotch Whisky, Chivas RegalÃ‚® Scotch Whisky, JamesonÃ‚® Irish Whiskey, Seagram’s Extra Dry GinÃ‚®, BeefeaterÃ‚® Gin, Plymouth(TM) Gin, MartellÃ‚® Cognac, MalibuÃ‚®, KahluaÃ‚® Rum and Coffee Liqueur, Hiram WalkerÃ‚® Liqueurs, PernodÃ‚® and RicardÃ‚®; such superior wines as Jacob’s CreekÃ‚® and Brancott EstateÃ‚®; and such exquisite champagnes and sparkling wines as Perrier JouetÃ‚® Champagne, G.H. Mumm(TM) Champagne and Mumm NapaÃ‚® sparkling wines.
The company is based in Purchase, New York, and has roughly 1,000 employees across the country. PernodRicard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org http://www.acceptresponsibility.org/.
Get Your Island On Responsibly. Always Drink in Moderation.
MALIBUÃ‚® Caribbean Rum with Coconut Liqueur. 21% – 24% Alc./Vol, Ã‚© 2011 PernodRicard USA, Purchase, NY