Last updated on April 18, 2014 at 17:24 EDT

midem Teams With Alias on New midem Festival

October 7, 2011

PARIS, Oct. 7, 2011 /PRNewswire/ – midem 2012 will play host to the first midem festival, an exciting innovation to be staged in partnership with France’s concert producer Alias.

French music festivals Les inRocKs Black XS and Musilac are among Alias’ key annual events and the company also puts on concerts for top international artists such as Adele, Gossip, Jamiroquai and Muse.

The midem festival concerts, which will be produced by Alias, are open to both industry professionals and the general public and will include three major concerts to be held in a dedicated auditorium. The line-up for these live shows will include international headliners as well as up-and-coming talent.

“At a time when the music industry is speaking with one voice, it is important to transform words into deeds. Live and recorded music must move forward together using new models,” said Jules Frutos, Co-Director of Alias.

“The creation of the midem festival, as a key part of midem 2012′s live music programme, is a major event for both our clients and the general public,” added Bruno Crolot, Director of Music Markets at Reed MIDEM. “It fits perfectly with the new midem that we are putting together for 2012 and we are very lucky to have the enthusiastic support of the city of Cannes. Our commitment to delivering a premium concert experience is underlined by our partnership with Alias, which has a proven track record of producing superb events and which shares our artistic aspirations for the midem festival.”

In parallel to the midem festival, a series of smaller concerts, entitled ‘midem off,’ will bring music to the heart of Cannes. A dozen venues around town will showcase a wide range of new talent that will complete the programme of midem festival live performances.

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Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia and MAPIC for the property and retail real estate sectors.

Reed Exhibitions is the world’s leading events organiser, with over 460 events in 36 countries covering 44 industry sectors. In 2010 Reed brought together over seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 34 fully staffed offices.


Source: PR Newswire