Rentrak Signs TV Ratings Contract With Shorts HD
PORTLAND, Ore., Oct. 11, 2011 /PRNewswire/ — Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a TV Essentials contract with Shorts International for its network, Shorts HD(TM), the world’s leading short-form movie entertainment company. Shorts HD will use Rentrak’s granular and targeted TV ratings data to better understand their audience’s viewing habits to highlight Shorts IHD’s programming appeal to satellite, cable and telco operator’s most valued customers and to attract advertisers seeking high income households.
With a catalogue of over 3,000 short movies (feature films under 45 minutes), Shorts International functions as distributor, broadcaster and producer and represents every genre across multiple platforms. Past OscarÃ‚®-winning titles and nominees along with festival favorites and classics are shown on Shorts HD; the first high definition channel dedicated to short movies and is available in the United States on AT&T U-verse, DirecTV and Dish Network.
“Shorts HD, which quickly gained distribution in over 40 millions homes since its U.S. launch in 2010, will benefit from access to TV Essentials’ unique capabilities, including greater granular TV viewing data from millions of reporting households. Rentrak will provide us the essential data needed to continue to build Shorts HD as the premiere destination for short-form feature movie content,” said Carter Pilcher, Chief Executive, Shorts International.
“Rentrak’s TV Essentials service provides significant benefits to highly targeted networks by offering a stable and predictable TV measurement currency. We are pleased to be working with Shorts International to help grow their content and advertising opportunities,” said Carol Hinnant, Senior Vice President of Business Development, AMI Division at Rentrak.
Rentrak is the television ratings database currency that provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 19 million televisions and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
SOURCE Rentrak Corporation