AlloSource Educational Website, AllograftPossibilities.org, Honored With Two Marketing Awards From the American Association of Tissue Banks
CENTENNIAL, Colo., Oct. 11, 2011 /PRNewswire/ – AlloSource, (www.allosource.org) a leading developer, processor and distributor of bone and soft-tissue allografts for use in surgical procedures around the world, today announced that its educational website focused on tissue donation www.allograftpossibilities.org, is the winner of two marketing awards from the American Association of Tissue Banks, (AATB), a professional, non-profit, scientific and educational organization and the only national tissue banking organization in the United States.
AllograftPossibilities was selected as the winner in the Advertising & Marketing and Budget categories of the first annual Communications, Advertising & Marketing (CAM) Awards. The awards program was developed to share ideas and best practices, and to recognize innovative and creative communication programs, as well as advertising and marketing tools developed by the AATB membership.
AllograftPossibilities was launched by AlloSource in late 2009 with the objective of becoming the premier source for straightforward tissue donation and transplant information on the web. Information included on the website promotes donation, heightens awareness of tissue transplantation and its possibilities and honors donor families. The website targets a handful of key audiences: donor families, prospective and former tissue recipients, organ procurement organization (OPO) personnel and the general public.
“We discovered that consumer-friendly information about tissue donation was lacking online,” said Thomas Cycyota, AlloSource President and CEO. “A constant goal of our communication efforts is to increase awareness of tissue donation, because although still lesser understood, it can have the same life-saving and life-enhancing benefits as organ donation. As a nonprofit tissue bank, with relationships with many of the leading OPOs throughout the country, we realized that we were uniquely qualified to create this online resource. Out of this, AllograftPossibilities was born.”
In just two years, AllograftPossibilities has already generated impressive web traffic for such a niche topic, with more than 20,000 page views. Key indicators for growth also look positive, as results for year two have all far surpassed those from year one in the following analytics categories: number of visits, time spent on the site, bounce rate, percentage of new visitors and more. The website has also spurred significant chatter in the transplant/donor social media community, as it fills an unmet need for information on tissue donation specifically. Numerous bloggers and websites have made mention of AllograftPossibilities, added it to their blog rolls and reposted stories and videos.
“AllograftPossibilities is an outstanding example of an AATB member utilizing its marketing budget for the overall betterment of the industry, and public education surrounding tissue donation,” said P. Robert Rigney, Jr., Esq., Chief Executive Officer of the AATB. “The website’s great functionality, approachable design, search engine optimization and more made it a natural choice for the Advertising & Marketing and Budget categories of our first-ever CAM Awards.”
AlloSource is a non-profit company that offers more than 200 precise bone, skin, soft-tissue and custom-machined allografts for use in an array of life-saving and life-enhancing medical procedures. As the world’s leader in fresh cartilage tissue used for joint repair and skin allografts to heal severe burns, AlloSource has grown into one of the largest tissue networks in the country with more than 350 employees. It is the world’s largest processor of live cellular bone growth substitutes and delivers unparalleled expertise and customer service to its growing network of surgeons, partners and the country’s most reputable organ procurement organizations. As one of the leading innovators in maximizing tissue donation with the goal of offering optimal solutions for healthcare providers and their patients, AlloSource is recognized by the medical community for its ability to process and provide high quality tissue. The company is accredited by the American Association of Tissue Banks (AATB) and is headquartered in Centennial, CO. For more information, please visit our corporate website or educational website.
Available Topic Expert(s): For information on the listed expert(s), click appropriate link.