Brandwatch, Radian 6′s European Rival, Opens in NYC

LONDON, October 11, 2011 /PRNewswire/ –

Europe’s leading social media monitoring company, Brandwatch, has opened
a New York office
[http://www.brandwatch.com/2011/10/brandwatch-enters-the-us-market ].

With their UK operation having doubled in the last 8 months and offices
already opened in Germany and Brazil, opening of the North American office
sees Brandwatch square up to Salesforce owned Canadian rival Radian 6, sold
earlier this year for $340m.

Brandwatch has always had a strong US customer base and currently serves
over 300 media agencies, research companies and direct clients worldwide.
The company supplies social media monitoring and analytics
[http://www.brandwatch.com/social-media-monitoring ] to some of the world’s
biggest media agencies and brands.

Existing clients outside of the new New York office include some of the
most important international car manufacturers and worldwide media agencies
like Mediacom as well as the largest international technology and games
companies including Xerox and EA.

Giles Palmer Brandwatch CEO
[http://www.brandwatch.com/about-us/management ]:

“Brandwatch has, since its inception, worked on a worldwide scale and we
are privileged to count some of the US’s biggest media agencies among our
clients. Opening Brandwatch’s NYC office just made sense.”

Lydia Irving IPSOS MORI New York:

“As a global research company Ipsos needs to be confident that the data
we’re working with is extremely robust and highly customizable. In our
global evaluation Brandwatch came through over the other vendors for data
quality, coverage and account support. We’re excited to see them extend
local support to North America as their technical and account management
support helps Ipsos deliver world class social insight with confidence.”

Ivan Fernandes, Global Director, Social Media Technology – MediaCom:

“Brandwatch expanding into US offers MediaCom an important business
opportunity as we expand our presence throughout the North America
continent. The opening of their office demonstrates Brandwatch’s commitment
to grow into new markets to provide innovative and alternative social media
monitoring solutions for US clients and partners.”

The US office is headed up by Seb Hempstead, who prior to that was head
of Brandwatch’s sales and account management teams in Europe.

About Brandwatch [http://www.brandwatch.com ]

Brandwatch is one the world’s leading tools for monitoring and capturing
social media. Today, social networks are a massive indicator of consumer
influence and brand positioning online. Launched in August 2007 Brandwatch
is used by customers around the world to monitor, capture and analyze trends
in social media.

        Brandwatch's New York Office is located at:

        Brandwatch
        LLC
        20th Floor
        275 Seventh Avenue
        New York

        Tel: +1-212-229-2240

SOURCE Brandwatch