Last updated on April 23, 2014 at 21:24 EDT

Nikon Partners With ‘North American Hunter-TV’ for Extreme Development of New Binocular Line

October 11, 2011

MINNETONKA, Minn., Oct. 11, 2011 /PRNewswire-iReach/ — Nikon has long been a leader in the optics industry–notably in the hunting market. Hunters demand gear that can withstand a variety of rugged conditions, especially when it comes to key tools such as binoculars.

(Photo: http://photos.prnewswire.com/prnh/20111011/CG82643)

The new Monarch 3 binocular line from Nikon was developed specifically with hunters in mind. To meet the necessary durability standards required by hunters, Nikon partnered with the team from “North American Hunter-TV” to put the Monarch 3s through rigorous field testing. They documented their testing–deemed “Extraordinary Situation Testing (E-S-T)–in a series of entertaining videos.

To read the full article and see the E-S-T video series, click here.

About “Inside Track”

“Inside Track” is a daily e-newsletter published for hunters, by hunters. It includes fresh hunting tips, new hunting gear announcements, hunting news, special hunting product deals and entertaining hunting content. It is also recognized as the official e-newsletter for the North American Hunting Club.

Media Contacts:


SOURCE: “Inside Track” E-newsletter

Media Contact: Chad Cox North American Media Group, (952) 988-7282, ccox@namginc.com

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SOURCE North American Media Group

Source: PR Newswire