Last updated on April 20, 2014 at 21:20 EDT

PUMA Announces Partnership With MERCEDES GP PETRONAS Formula One Team

October 12, 2011

HERZOGENAURACH, Germany, October 12, 2011 /PRNewswire/ –

PUMA announced today it has entered into a new multi-year partnership
with the MERCEDES GP PETRONAS Formula One Team. The global Sportlifestyle
brand has become the exclusive licensing partner to MERCEDES GP PETRONAS for
footwear, apparel and accessories; and an official Team Partner, effective
from 1 January 2012. The partnership agreement incorporates prominent
branding locations for PUMA on the MGP W03, the team’s 2012 race car, and on
all race and teamwear products.

Through this new partnership, PUMA will develop MERCEDES GP PETRONAS
licensed products for global sales and distribution. A strong emphasis will
be placed on sales performance of the MERCEDES GP PETRONAS range in mature
Motorsport markets, but as the Formula One race calendar expands into new
markets and the global profile and reputation of the sport continues to
grow, this sales focus will expand globally.

PUMA will also provide MERCEDES GP PETRONAS with its latest innovations
of fireproof racewear for the team’s drivers and all technical pit
personnel. As the Sportlifestyle brand with the longest heritage in
motorsport, PUMA’s development of fire retardant technology has helped
revolutionise driver racewear by dramatically reducing weight, while
maintaining the optimal performance of safety and comfort.

Ross Brawn, Team Principal at MERCEDES GP PETRONAS commented: “PUMA has
a long and successful heritage in motorsport and, having worked with them
previously in Formula One, I know their technical performance innovations
for racewear are amongst the best in the industry, which is of course
critical to our racing operation. PUMA’s global capability to design,
develop and distribute licensed products for fans of the Silver Arrows
around the world is equally impressive. This is a key partnership for
MERCEDES GP PETRONAS, and one we are delighted to have established.”

Christian Voigt, Senior Head of Global Sports Marketing at PUMA said:
“PUMA is fully committed to motorsport for the long term, and signing this
partnership with the MERCEDES GP PETRONAS team is a major statement for us
as a brand. Mercedes-Benz has such a rich heritage in motorsport and
MERCEDES GP PETRONAS is an exciting continuation of this story. With such
talented drivers and team personnel, it’s clear they are destined for great
things in the years to come. Combining our experience in licensed product
development and distribution with the brand equity of the team has
significant commercial benefits for both parties, and is another strong
basis for this new partnership.”

Note to Editors:

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PUMA is one of the world’s leading sportlifestyle companies that designs
and develops footwear, apparel and accessories. It is committed to working
in ways that contribute to the world by supporting Creativity, SAFE
Sustainability and Peace, and by staying true to the principles of being
Fair, Honest, Positive and Creative in decisions made and actions taken.
PUMA starts in Sport and ends in Fashion. Its Sport Performance and
Lifestyle labels include categories such as Football, Running, Motorsports,
Golf and Sailing. Sport Fashion features collaborations with renowned
designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi.
The PUMA Group owns the brands PUMA and Tretorn. The company, which was
founded in 1948, distributes its products in more than 120 countries,
employs more than 9,000 people worldwide and has headquarters in
Herzogenaurach/Germany, Boston, London and Hong Kong. For more information,
please visit http://www.puma.com

        International Media Contacts:

        Tim Stedman, International PR, PUMA

        Sara Gottman, International PR, PUMA


Source: PR Newswire