Brand Networks Launches Story Amplifier(TM) Tool on FacebookÂ® Ads API
BOSTON, Oct. 13, 2011 /PRNewswire/ — Facebook Preferred Developer Consultant, Brand Networks, today announces the launch of Story Amplifier(TM) on the Facebook Ads API to help marketers and agencies amplify the News Feed stories created by their Applications, Pages, Games and Places on the Facebook Platform.
“Together, the Facebook News Feed and Ticker now surface stories at a pace, scale and quality that is truly remarkable,” says Brand Networks CEO Jamie Tedford. “After experiencing impressive results from using Sponsored Stories, we recognized an opportunity to help marketers further amplify the volume of these powerful stories connected with their brand.”
Story Amplifier is a comprehensive offering that enables the creation, targeting, bidding, and optimization of Sponsored Stories through the Facebook Ads API. The Ads API allows developers to integrate in the Facebook Ads system to provide marketers with new solutions to manage Facebook Ads.
Story Amplifier supports each of the existing types of Sponsored Stories including: Page Like, Page Post, Page Post Like, Apps Used/Games Played, App Share, Check In, Domain. Story Amplifier also uses a proprietary algorithm developed to optimize ZIP-code targeting by radius around specific locations, enabling highly efficient local-social advertising.
“For the last five years, we’ve been engineering innovative social experiences on the Facebook Platform that generate stories at scale for great brands,” says Mike Garsin, CTO of Brand Networks. “Creating tools and services to amplify these authentic brand interactions is a natural extension for us and the kind of holistic Facebook marketing approach our clients are asking for.”
Story Amplifier is currently in use by a number of clients to amplify the stories created by Apps, Pages, Places and websites engineered or managed by Brand Networks. In the coming weeks, Brand Networks will make Story Amplifier available as a “Self Serve” console and a “Full Service” media planning and buying offering that is 100% focused on helping marketers and agencies optimize the use of Sponsored Stories.
About Brand Networks
Brand Networks is a leading Facebook Preferred Developer Consultant and Ads API Developer based in Boston, MA, with offices in Rochester, NY and New York City. We create experiences that are social by design and amplify stories for clients like REI, BioreÃ‚®, Monster.com, and Sperry Top-Sider to name a few. Our GO Local Promotions and Publishing Platform is powering innovative location-based programs like JetBlue’s Go Places and Applebee’s Check In and Win. Our mobile photo solution, Social PIX has generated branded stories from thousands of events for clients like AT&T, PUMA, and NBC Universal.
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SOURCE Brand Networks