Buick Adds Pandora Radio as Standard Feature in Vehicles
OAKLAND, Calif., Oct. 17, 2011 /PRNewswire/ — Pandora (NYSE: P), the leading personalized radio service, will be integrated in Buick IntelliLink, the luxury brand’s in-car infotainment system, starting with Buick’s 2012 sedans, Verano, Regal and LaCrosse, later this year, followed by Enclave in 2013.
Buick IntelliLink uses Bluetooth or USB to connect the driver’s smartphone to a new 7- or 8-inch, high-resolution, full-color touch screen display radio. The system offers three methods by which drivers can access and navigate their personalized Pandora stations, including controls on the touch screen display radio, buttons on the steering wheel, and voice commands.
Pandora executive vice president of business and corporate development Jessica Steel said, “Fleet-wide integration of Pandora is one of the most expedient ways to expand Pandora listening in cars and we’re delighted that Buick is rapidly making personalized radio an option for their drivers.”
“Today’s consumers expect more from their cars’ infotainment systems, and Buick IntelliLink is designed to meet and even exceed their expectations for connectivity and customization,” said Tony DiSalle, U.S. vice president of Buick Marketing. “Pandora is an excellent example of the customizable entertainment options made available through Buick IntelliLink.”
Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we’ve added comedy as well so we’re also up for playing some jokes you’ll love.) Personalized stations launch instantly with the input of a single “seed” – a favorite artist, song or genre. The Music Genome ProjectÃ‚®, a deeply detailed hand-built musical taxonomy, powers the personalization of PandoraÃ‚® internet radio by using musicological “DNA” and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com