iMonitor(TM) Releases List of Top 10 Best Newspaper Apps

NEW YORK, Oct. 18, 2011 /PRNewswire/ — McPheters & Company announced today the iMonitor(TM) list of Top 10 Best Newspaper Apps. The company’s iMonitor service is currently providing detailed evaluation and global tracking of approximately 3500 media-related apps. It tracks national newspapers, as well as those in major markets for English-speaking and Western European countries.

The list is based on the iMonitor rating system which scores each app based on its design, functionality, and use of rich media. Each variable is evaluated on a five point scale and rolled up into a single App Rating with a maximum potential value of 15. So far the highest rating achieved has been 14.5 – a rating shared by all of the publications on this list, which is arranged in alphabetical order.

    iMonitor(TM) Top 10 Newspaper Apps

    App Name                    Country      Publisher
    BILD HD                     Germany      Axel Springer AG
    El Pais                     Spain        PRISA
    Herald Sun                  Australia    News Corp.
                                              Daily Mail and General
    MailOnline for iPad         UK            Trust
    San Francisco Chronicle                   Hearst Communications,
     for iPad                   USA           Inc.
    Sunday Times UK             UK           News Corp.
                                              Fairfax Media
    The Age for iPad            Australia     Publications
    The Courier-Mail/The
     Sunday Mail                Australia    News Corp.
                                              Fairfax Media
    The SMH for iPad            Australia     Publications
    The Wall Street Journal     USA          News Corp.

    Source:  McPheters & Company iMonitor(TM), 10/10/2011.

According to McPheters & Company CEO, Rebecca McPheters, “Compared with other apps, newspapers have the added challenge of producing a new product every day. These apps have all attained our highest rating and are consistently outstanding.”

About McPheters & Company:

McPheters & Company is a consulting and research company which works with major media companies and advertising agencies in the areas of strategic planning, media research, and accountability metrics. Much of their work relates to the expansion of traditional media brands across evolving platforms. Their iMonitor(TM) service was launched in April of 2010, and last month the company introduced iMonitor(TM) Certification – a program in which apps that are free of malfunctions and fall in the top 20% of all apps evaluated are eligible for varying levels of certification depending on their quality.

Contacts:
McPheters & Company
Rebecca McPheters
President
941-363-1760
RMcPheters@mcpheters.com

SOURCE McPheters & Company