Last updated on April 24, 2014 at 12:48 EDT

Jeremiah Weed to Go Tit for Tat for Air Force Charity at Talladega Superspeedway

October 19, 2011

WEED, Ky., Oct. 19, 2011 /PRNewswire/ — For some people, selecting a tattoo design is a difficult choice between honoring “MOM” or scoring brownie points with a significant other. However, for race fans in Talladega, Ala. who take advantage of free tattoos offered by the makers of Jeremiah Weed® flavored malt beverages, the choice will be between designs including a can of Jeremiah Weed or the signature from one of NASCAR’s most popular drivers, Matt Kenseth. Knowing that tattoos are one of the most iconic symbols of its badass adult fans, Jeremiah Weed will provide free permanent tattoos to adult race fans on Saturday of the NASCAR Sprint Cup Series race weekend at Talladega Superspeedway.

“We have some of the best fans in all of sports,” said Matt Kenseth, driver of the No. 17 Jeremiah Weed Ford Fusion. “They wear our numbers, fly our flags and sometimes even get tattoos to show their dedication. It’s incredible that Jeremiah Weed is doing all this for our fans and to support such a worthy cause as The Air Force Enlisted Village. I look forward to personally checking out the tattoos throughout the race weekend.”

On Saturday, Oct. 22, adults 21 and over will be able to sign up at the Jeremiah Weed event space in the Talladega fan zone to receive a free tattoo. A series of tattoos will be available for fans to choose from, including Matt Kenseth’s signature, a number 17, Jeremiah Weed logos and a Jeremiah Weed® Lightning Lemonade® can. The tattooing will occur at a local tattoo parlor approved by the Alabama State Health Board. Free transportation to and from the parlor will be also provided. For every tattoo inked, Jeremiah Weed will make a $100 donation to The Air Force Enlisted Village, a charity committed to providing safe, secure and dignified homes for indigent surviving spouses of retired Air Force personnel.

“Jeremiah Weed is a brand committed to responsibly celebrating the badass in us all, so we wanted to provide both our adult consumers and fans of Matt Kenseth with a truly unique experience,” said Heather Boyd, Brand Director, Jeremiah Weed. “Attending a race at one of the most legendary tracks in motorsports and receiving a free tattoo is something those participating will never forget!”

Kenseth will also make an appearance at the Jeremiah Weed event space in the Talladega fan zone to support his most loyal fans during the race weekend. All fans receiving tattoos will be required to meet all state-mandated safety regulations, as well as refrain from alcohol consumption. Fans not wanting to receive permanent tattoos will be provided the opportunity to receive a Matt Kenseth or Jeremiah Weed airbrushed tattoo free of charge.

The Jeremiah Weed line of premium flavored malt beverages, which include Jeremiah Weed® Roadhouse Tea®, Jeremiah Weed® Lightning Lemonade® and Jeremiah Weed® Spiked Cola® flavored malt beverages, are for those celebrating the good times of life, and especially designed for those who live life to the fullest. The 12 and 23.5-ounce canned beverages, each at 5.8% ABV, provide a new twist to the beloved Jeremiah Weed trademark, and are available nationwide for a suggested retail price of $2.49 – $2.79 for 23.5-oz and $7.99 for a 12-oz six-pack.

Please visit www.facebook.com/JeremiahWeed to learn more about the “This is Jeremiah Weed” ad campaign and Jeremiah Weed’s line of premium flavored malt beverages. Remember, even tattooed badasses should always drink responsibly.

About Jeremiah Weed

Legendary Mr. Jeremiah Weed, the original southern gentleman, has added three new Jeremiah Weed products: Jeremiah Weed® Lightning Lemonade®, Jeremiah Weed Spiked Cola(TM) and Jeremiah Weed Roadhouse Tea(TM). They join the popular Jeremiah Weed Southern Style Sweet Tea, a 70 proof sweet tea flavored vodka born of a long Southern and Kentucky distilling tradition, utilizing only the highest quality ingredients for a taste, which we think you will find second to none. Jeremiah Weed Sweet Tea flavored vodka was the second product in the Jeremiah Weed® line, joining Jeremiah Weed® Bourbon Liqueur. You can learn more about Jeremiah Weed® Sweet Tea flavored vodka, Jeremiah Weed Bourbon® Liqueur and “The Legend” Mr. Jeremiah Weed himself at www.jeremiahweed.com and www.facebook.com/JeremiahWeed.

About Air Force Enlisted Village

The Air Force Enlisted Village was founded in 1967 to provide a safe, secure and dignified home for indigent surviving spouses of retired Air Force personnel. The Village’s primary goal and focus is to “Provide a Home,” and financial assistance to these women. The surviving spouse with the greatest need is cared for first and none are refused assistance due to financial status. Low pay and frequent military moves leave some spouses without careers, home equities, retirement plans or any significant assets. Surviving spouses requiring financial assistance live here among peers sharing memories of Air Force life without the stigma normally associated with subsidized housing facilities. For more information about The Air Force Enlisted Village, please visit www.afev.us.

About Diageo

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

    Media Contacts:    Nicole Anastasi                Jim Sias
                       Taylor                         Diageo Brand PR
                       (704) 644-6921                 (646) 223-2305
                        nanastasi@taylorstrategy.com  jim.sias@diageo.com


Source: PR Newswire