AMI and Cumulus Launch Country Weekly Branded Radio Segments
NEW YORK, Oct. 19, 2011 /PRNewswire/ — American Media, Inc., publishers of the leading print and digital celebrity, health and fitness magazines in the United States and Cumulus Media Inc., the country’s largest pure-play radio broadcaster, today announce the launch of a branded new radio segment, “News from Country Weekly Magazine.” These minute-long segments are broadcast daily on more than 80 country music radio stations beginning today.
The segments, originally hosted by country radio personality Lisa Manning on WSM-FM in Nashville, feature stories from Country Weekly, the No. 1 country music magazine, and will air multiple times in morning and afternoon drive time.
“News from Country Weekly Magazine” is part of the ongoing collaboration that American Media and Cumulus announced in May. “This partnership presents a unique opportunity to give our audience an in-depth and ‘insider’ look at country music news reports, programs, features and interviews, drawing upon Country Music Media Group’s extensive newsgathering expertise, contacts and editorial strengths,” commented David J. Pecker, Chairman, President and CEO of American Media, Inc.
“As the nation’s number one broadcaster of country music, we’re committed to entertaining and informing our listener in creative ways that continue to make Cumulus stations important parts of the communities they serve,” said John Dickey, chief operating officer and executive vice president of Cumulus.
Each segment of “News from Country Weekly Magazine” will conclude with: “For more news about your favorite stars, pick up this week’s issue of Country Weekly Magazine” and will direct listeners to countryweekly.com. DJs on the stations carrying the program can also interview Country Weekly editors to discuss breaking news from the world of country music. Other notable features include live excerpts of upcoming red carpet CMA-style events.
Country Weekly is the only weekly publication in the United States dedicated to country music, covering everyone from traditional legends such as George Strait, Reba McEntire, and Alan Jackson to today’s superstars such as Lady Antebellum, Taylor Swift and Carrie Underwood. As the popularity of this genre continues to soar, Country Weekly is right in the center of this dynamic culture.
About American Media, Inc.
American Media, Inc. owns and operates the leading print and digital celebrity and health and fitness media brands in the United States. AMI’s titles include Star, OK!, National Enquirer, Globe, Soap Opera Digest, Soap Opera Weekly, Pixie, Shape, Men’s Fitness, Muscle & Fitness, Flex, Muscle & Fitness Hers, Fit Pregnancy and Natural Health. AMI also manages 18 different digital sites including RadarOnline.com, OKmagazine.com, Shape.com, MensFitness.com, MuscleandFitness.com and FitPregnancy.com. AMI’s magazines have a combined total circulation of almost 7 million and reach more than 55 million men and women each month. AMI’s digital properties reach an average of 10 million unique visitors and 80 million page views monthly.
AMI also operates a Publishing Services business unit which includes Distribution Services, Inc. (DSI), the No. 1 in-store magazine sales and merchandising marketing company in the U.S. and Canada. DSI places and monitors AMI’s publications and third-party publications to ensure proper displays in major retail chains and national and regional supermarket chains. DSI also provides marketing, merchandising and information gathering services to third parties including non-magazine clients. Publishing Services also provides print and digital advertising sales and strategic management direction in the following areas: manufacturing, subscription circulation, logistics, event marketing and full back office financial functions. Playboy is one of many publishers who have taken advantage of these additional services.
About Cumulus Media, Inc:
Cumulus Media is the largest pure-play radio broadcaster in the United States, and owns or operates more than 570 radio stations in 120 markets and a nationwide radio network serving over 4,000 stations. Cumulus Media’s headquarters are in Atlanta, Georgia, and its web site is www.cumulus.com.
SOURCE American Media, Inc.