Robert Mondavi and Kim Crawford Hire 180LA
SANTA MONICA, Calif., Oct. 21, 2011 /PRNewswire/ — Constellation Wines’ Robert Mondavi and Kim Crawford have chosen creative agency, 180 Los Angeles (180LA) as their agency of record. 180LA is responsible for brand strategy and creative execution for both brands.
“We selected 180LA as our partner because they have a proven strategic process that leads to breakthrough creative,” said Oren Lewin, Senior Vice President of Marketing at Constellation Wines. “They clearly understand our vision for the future of these strong brands.”
180LA will focus on building solutions to strengthen the connection between the brands and their consumers. The team expects to roll out the first campaign in March of 2012 with the implementation of advertising, digital, social and retail initiatives.
“This is a great opportunity to work with Napa’s most influential brand family, Robert Mondavi, and one of the world’s most exciting, emerging New Zealand wines, Kim Crawford,” says Michael Allen, Managing Partner for 180LA. “These brands bring authenticity and excitement to the category, and we look forward to creating work that lives up to their reputation.”
Rich in history and heritage, Robert Mondavi Wines established the foundation for the modern-day California wine business. Combining traditional winemaking with state-of-the-art innovation, Robert Mondavi Wines continue to grow the wine culture in the U.S. by making quality wines that can be enjoyed by Americans as part of daily life.
The established leader in luxury-priced Sauvignon Blanc from New Zealand, Kim Crawford Wines combine a passion for excellence in winemaking with a vision of exploring new boundaries. Kim Crawford Wines is a brand built on forging its own path and embracing individualism.
180 is an international creative agency with offices in Amsterdam and Los Angeles. A part of Omnicom Group Inc. (NYSE: OMC), 180 employs 200+ people from over 30 countries. 180′s client roster includes adidas International, Sony Consumer Electronics USA, Sony Corporation, Boost Mobile, Mitsubishi Motors North America, DHL, Carlsberg, Eli Lilly and Omega Watches. 180 specializes in consumer, brand and product strategy, and offers a spectrum of expertise, including: content creation, digital marketing, retail marketing, design and advertising. For more information, visit www.180LA.com, www.facebook.com/180la or follow us on twitter @180LA.
For more information, please contact:
Michelle McSorley, 180LA