The Broadway Channel Lights Up Mag Rack Video On Demand
NEW YORK, Oct. 21, 2011 /PRNewswire/ — The Broadway Channel and Mag Rack today announced a partnership in which Broadway Channel programs will air on Mag Rack’s free Video On Demand (VOD) television platform. Available in more than 30 million homes, Mag Rack is carried by operators including Comcast, Cablevision, Verizon FiOS, Charter, DirecTV and Dish.
The programming will feature Broadway Previews, Broadway Profiles and Broadway on Tour programming, and will be available as full episodes as well as short form theatrical trailers with star interviews. Additional features include Broadway opening nights, exclusive star interviews and What’s Hot on Broadway, hosted by the Broadway Channel’s Maribel Aber.
“With Mag Rack, we are able to showcase The Broadway Channel family of programming to the entire country shining the bright lights of Broadway to audiences whenever they choose to watch,” said Matthew Hege, Vice President, The Broadway Channel.
“Mag Rack viewers will now have access to a behind-the-scenes look at Broadway, giving them a glimpse of the stars and stories of the Great White Way,” said Joe Covey, Mag Rack CEO.
About Broadway Channel:
The Broadway Channel is a full-service multimedia company that produces and distributes video and television programming for Broadway, Off-Broadway, Broadway on Tour, Las Vegas, Performing Art Centers and Regional Theatres nationwide. The Broadway Channel family of programming includes Broadway Previews, OFF, Broadway on Tour, West End Previews, Broadway Profiles and What’s Hot on Broadway. The Broadway Channel’s digital network provides daily programming on a dedicated channel into over 37,000 Manhattan hotel rooms at 74 New York hotels. The Broadway Channel network airs theatrical programming into many media outlets including Time Warner Cable, TIVO, Samsung, Sprint TV, Apple’s iTunes, Dishonline, Ovation TV, Etisalat International and JetBlue Airways. More information at http://www.broadwaychannel.com.
About Mag Rack:
Available in more than 30 million homes, Mag Rack is a free VOD television network carried by MSOs, including Comcast, Cablevision, Verizon FiOS, Charter, DirecTV and Dish. Mag Rack is dedicated to helping viewers make the most of life with educational and informative content that inspires. Mag Rack is owned by Interactivation, a New York City-based media company. More information is available at http://www.magrack.com.
SOURCE Mag Rack