Arc Worldwide Wins “Best of the Best in the World” at 2011 MAA Worldwide Globes
CHICAGO, Oct. 21, 2011 /PRNewswire/ — Arc Worldwide, the marketing services company of the Leo Burnett Group, dominated the 2011 Marketing Agencies Association (MAA) Worldwide Globes Awards, winning Best in Show and two gold awards for the popular Walgreens’ “Arm Yourself for the Ones You Love” flu shot campaign. The ceremony, held yesterday evening in Rio De Janeiro, Brazil, recognizes the world’s best marketing campaigns.
“To once again have our work recognized as best in the world is a remarkable honor,” said William Rosen, President and Chief Creative Officer of Arc Worldwide. “Our success bears testimony to the incredible creative talent and strategic minds we have here at Arc Worldwide, and further demonstrates our commitment to cross-channel campaigns that measurably transform human behavior.”
The “Arm Yourself for the Ones You Love” initiative was one of the most awarded campaigns of the night, winning two gold awards in the Best Activity Generating Brand Volume and the Best Cause, Charity or Corporate Responsibility Marketing categories, and taking home the coveted Best of the Best in the World award. Additionally, it was the only campaign this year to win two gold medals in two categories.
Targeting a seemingly untapped audience, the campaign focused on mothers who were often too busy caring for others to take the time to care for themselves. The multidimensional campaign repositioned the flu shot as a selfless act and a meaningful way for a mother to show her love for the people she cares about. The initiative surpassed Walgreens’ goal of administering more than five million flu shots and exceeded the number of shots given the previous year by more than 400 percent.
Additionally, Arc Worldwide brought home one silver award for the Miller Coors campaign, “Give a Veteran a Piece of the High Life” in the Best Sponsorship or Tie-in Campaign category.
Established in 1985, the MAA Worldwide Globes have become the industry’s leading international recognition benchmark for the world’s most outstanding marketing campaigns. It is the only competition of its kind and truly represents the very best of the best in marketing communications.
MAA Worldwide Globes represents 28 countries across North and South America, Europe, the Middle East, Asia and Australia/New Zealand. Only gold, silver or bronze winners of country or regional award programs are eligible to enter the MAA Worldwide Globes awards. Each year approximately 400 winning campaigns in 16 entry categories are evaluated against four performance criteria by a distinguished panel of international judges.
For more information on the MAA Worldwide Globes, please visit their website.
About Arc Worldwide
Arc Worldwide is the global marketing services company of the Leo Burnett Group specializing in cross-channel activation. With expertise in digital, direct, promotion and shopper/retail marketing, Arc develops creative solutions that measurably impact behavior on behalf of the world’s leading marketers – including McDonald’s, The Coca-Cola Company, Procter & Gamble, MillerCoors and many others.
Leo Burnett Worldwide (www.leoburnett.com) is one of the world’s largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc Worldwide. Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Leo Burnett, one of the most awarded creative communications companies in the world, creates “Acts, not just Ads,” for some of the world’s most valuable brands including The Coca-Cola Company, Kellogg’s, McDonald’s, Hallmark, P&G, Allstate and Nintendo.
SOURCE Leo Burnett and Arc Worldwide