ePrize Names Internet Advertising Executive Kim Smith Senior Vice President of Business Development
PLEASANT RIDGE, Mich., Oct. 25, 2011 /PRNewswire/ — ePrize announces the appointment of Kim Smith as senior vice president of business development. Smith will be responsible for identifying strategic partnerships and driving innovation within product lines, focusing on incorporating new mobile and social trends into ePrize’s promotional and loyalty offerings. She will play a key role in expanding ePrize services to clients and will help launch new offerings in the arenas of media planning, Recontact and CRM services, and analytics.
“Kim Smith was specifically invited to join the ePrize team so we could accelerate our growth in the social, mobile and loyalty spaces on behalf of our clients,” said Matt Wise, ePrize CEO. “Kim’s track record in taking programs to the next level is unparalleled, and we’re very excited to tap into her wide range of experience.”
Smith joins ePrize following 12 years as a top-level corporate officer and Internet advertising and business development executive. Most recently, she led sales and business development for Viewpoints Network, a Chicago-based social technology and media start-up firm. There she was responsible for revenue generation on Viewpoints.com through interactive media partnerships that included brand advertising, social influencer marketing, and custom editorial and sponsorship programs.
Earlier Smith was chief operating officer for Active Response Group and senior vice president of business development at Q Interactive. Her experience also includes her service as vice president of advertising for Zacks Investment Research.
Smith also has dedicated several years of service to AIESEC, a global non-governmental organization promoting leadership and community involvement through an international work exchange program. She served as president of the Irish division of AIESEC in Dublin.
Smith is a summa cum laude graduate of the University of Cincinnati and currently lives in New Orleans.
About ePrize, LLC:
ePrize creates engagement across digital channels. With a focus on motivating specific consumer behavior, campaigns range from online sweepstakes to global points-based loyalty programs, mobile and social media apps and management. Since 1999, ePrize has successfully launched more than 7,000 campaigns in 44 countries for 76 of the top 100 brands including Coca-Cola, General Motors, Microsoft, The Gap, HSN, Miller/Coors, Yahoo!, P&G and AT&T. Headquartered in Detroit, the company also has offices in New York, Chicago, Atlanta, Los Angeles and Seattle. For more information, visit www.eprize.com.
SOURCE ePrize, LLC