All Aboard the “Toyland Express!” The 3-D Window Display Arrives at The Scholastic Store in SoHo for a Seven-Week Stop on Broadway
NEW YORK, Oct. 25, 2011 /PRNewswire/ — The “Toyland Express” arrives at The Scholastic Store window in SoHo for a seven-week stop on Broadway. Inspired by Walter Wick’s newest book, Can You See What I See? Toyland Express, the store window takes families back to their favorite childhood holiday memory, as they look inside a 3-D toy shop from the 1950s with original toys and props from Walter Wick’s studio, including miniature figurines, vintage teddy bears, dolls, and the beloved Toyland Express toy train. Families can also enjoy a classic Can You See What I See? riddle written by Walter Wick exclusively for the window. Children can solve the riddle and bring their answers to The Scholastic Store to receive 20% off their purchase of the book.
The search-and-find picture book begins in a toy maker’s workshop where the train is first created, then follows its toy-filled journey through many playful changes, into the attic and out again, to be rediscovered and reinvented by another child many years later.
A staple on Broadway for more than 10 years, The Scholastic Store’s window has been home to some of the most visited children’s book displays including, Harry Potter, Star Wars, last year’s It’s Christmas, David and more recently, Wonderstruck, celebrating the release of the New York Times #1 bestselling book by Brian Selznick.