Forbes Consulting Announces Revolutionary Applied Neuroscience Technology MindSightÂ®
LEXINGTON, Mass., Nov. 2, 2011 /PRNewswire/ — Forbes Consulting Group (www.forbesconsulting.com) today announced the availability of MindSightÃ‚®, an innovative research technology that identifies and explains the specific subconscious emotions motivating consumers and professionals to buy. MindSightÃ‚® can be used in small, qualitative studies as well as large-scale, quantitative studies with thousands of globally dispersed respondents. It delivers real-time results, cost-effectively, and can be deployed on mobile devices. Poised to revolutionize market research, MindSightÃ‚® uses a patent-pending technique of applied neuroscience to obtain authentic emotional insight from people before their conscious mind can edit responses.
“Leveraging our 30 years of research experience, MindSightÃ‚® is a breakthrough technology for our clients to gain a better understanding of the specific emotions that influence buyers’ decision-making,” said David Forbes, Founder and CEO of Forbes Consulting Group. “It allows us to talk directly to the emotional brain.”
How MindSightÃ‚® Works
MindSightÃ‚® explains emotions using Forbes Consulting Group’s Unified Model of Human Motivation(TM), which identifies nine categories of emotions that motivate behavior. This model was recently published in the Review of General Psychology. MindSightÃ‚® rapidly exposes a proprietary and statistically validated library of emotionally evocative images for respondents to react to – each image is linked to one of the categories found in the Model of Human Motivation. New insights from neuroscience confirm that visual images – and controlling response time – provide a powerful new path to emotional learning. MindSightÃ‚® displays images in a proprietary rapid-exposure / rapid-response technique to access The Emotional Discovery Window(TM), which forces emotional responses without time for editing by the rational mind.
“MindSightÃ‚® is a very innovative technology that uncovers deep emotional motivations,” said Lew Cashman, President of L.J. Cashman Consulting and former Vice President of Global Market Research at Bristol-Myers Squibb and Kraft Foods. “It provides companies with a competitive edge by quickly and cost effectively delivering critical knowledge and insights into how consumers emotionally connect with their brands, products, advertising, packaging, and in-store marketing,” added Cashman.
Forbes Consulting has successfully used MindSightÃ‚® in dozens of qualitative and quantitative studies across major industry categories, including leading global brands in consumer packaged goods, pharmaceuticals, financial services and advertising.
Key Benefits of MindSightÃ‚®
- Provides deeper and more authentic insights about the emotions that motivate behavior than traditional or neuromarketing research methods
- Deploys online to large quantitative or smaller qualitative samples
- Enables cost-effective global research that transcends cultural biases and delivers results in real time
About Forbes Consulting Group
Founded in 1985 and based in Lexington, Massachusetts, the Forbes Consulting Group is a strategic and innovative market research company providing clients with deeper levels of insight about emotions and motivations – and helping them gain strategic market advantage on the strength of this insight. In its 26-year history, Forbes Consulting Group has become a valued resource for Fortune 500 companies. For more information, including the opportunity to receive a demo of MindSightÃ‚®, please contact firstname.lastname@example.org.
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SOURCE Forbes Consulting Group