FOX Television Stations Reaches Agreement with Bounce TV to Broadcast 24-hour Digital Network
NEW YORK, Nov. 3, 2011 /PRNewswire/ — FOX Television Stations, in partnership with Bounce TV, to premiere FTS’ first digital over the air network on FOX-owned MyNetworkTV sub channels, including stations in New York and Los Angeles, announced Jack Abernethy, CEO, FOX Television Stations.
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In making the announcement, Abernethy stated, “We are pleased to allocate our airwaves to provide focused and unique content with an accomplished partner that has a solid business model.”
Bounce TV will provide FTS stations mainstream programming designed for African Americans ages 25-54. The lineup includes a mix of theatrical motion pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series, original programming and more. Bounce TV launched at the end of September on a number of local stations (not owned by FOX) is the nation’s first-ever over the air broadcast television network designed for African Americans.
“With the addition of these FOX markets, Bounce TV will already cover more than 70% of African American households in the United States. We are very grateful to the FOX Television Stations group for enabling Bounce TV to reach our grossly underserved African American community with targeted, culturally relevant and entertaining programming,” said Martin Luther King III, member of Bounce TV’s founding group and board of directors. “By launching Bounce TV as a free, over-the-air broadcast network, FOX is ensuring that viewers stay connected to the community without being saddled by additional pay TV financial burdens. We will continue to make the pioneering Bounce TV a popular destination and brand for all Americans.”
About FOX Television Stations:
The FOX Television Stations is one of the nation’s largest owned-and-operated network broadcast groups, comprising 27 stations in 18 markets and covering nearly 37.21% of U.S. television homes. This includes six duopolies in the top 10 markets: New York, Los Angeles, Chicago, Dallas, Washington, D.C. and Houston; as well as duopolies in Minneapolis, Phoenix and Orlando.
About Bounce TV
Launched in September, Bounce TV (www.bouncetv.com) is the nation’s first-ever over the air broadcast television network designed for African Americans. Bounce TV targets African Americans primarily between the ages of 25-54 with a programming mix of theatrical motion pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series, original programming and more. Bounce TV airs twenty four hours a day, seven days a week on the digital signals of local television stations. In addition to New York and Los Angeles, Bounce TV is currently available in Chicago, Atlanta, Washington, D.C., Philadelphia, Houston, Cleveland/Akron, Milwaukee, Charlotte, Cincinnati, Indianapolis, Kansas City, Hartford/New Haven, Norfolk, Dayton, West Palm Beach, Birmingham, Memphis, Louisville and Richmond, VA and other cities with new markets expected to be announced shortly. Martin Luther King III and Ambassador Andrew Young are among the Founding Group and Board of Directors of Bounce TV. Bounce TV is majority African American-owned. Toyota USA is the signature sponsor of the network.
Contacts: Claudia Russo FOX Television Stations (212)-301-3997 firstname.lastname@example.org Jim Weiss Bounce TV (770)-722-2142 JWeiss@BounceTV.com
SOURCE Bounce TV