Case Unveils New Modern, High-Tech Knife Collection
BRADFORD, Pa., Nov. 8, 2011 /PRNewswire/ — W.R. Case & Sons Cutlery Co., one of the world’s foremost manufacturers of premium, hand-crafted knives, today announces the launch of its new Tec X collection. Comprising 28 individual models, the Tec X from Case collection is an exciting evolution for the brand as it brings a stylish and modern design to the company’s longstanding and storied family of knives.
Features found in the Tec X collection include one-handed opening and closing, pocket clips, anodized aluminum handles, AUS8 blades, titanium coatings and more. These attributes lend themselves to the modern-day consumer.
“Tec X is an exciting new brand extension for Case,” said Tom Arrowsmith, president of W.R. Case & Sons Cutlery Co. “We are looking to build on our history as the most renowned manufacturer of exquisite pocket knives, and bring to market a new collection of high-quality, modern knives. Designed for lifestyles of the everyday customer, the assortment will appeal to new and existing Case fans alike.”
As part of the company’s strategy to engage with new consumers, the Tec X from Case brand extension has been designed to target customers looking for the ultimate utility knife for a wide range of applications, whether it is everyday tasks around the house, camping or field dressing in the outdoors. The collection offers sleek designs that many knife enthusiasts are looking for today, as well as a wide assortment of handles and blade finishes.
The new Tec X from Case collection will be available to buy in the first quarter of 2012 from select Case dealers. Adding even greater excitement to the Tec X brand, more patterns will be designed in the fall of 2012. Plans include unique designs and collaborations with noted designers.
For additional information regarding Tec X and W.R. Case & Sons, please visit www.wrcase.com.
W.R. Case & Sons Cutlery Company is an American manufacturer of premium, hand-crafted knives. Based in Bradford, Pennsylvania, Case’s offerings cover a wide range of product categories, from traditional folding pocket knives and fixed blade sporting knives to limited production commemoratives and collectables. Today, Case is owned by Zippo Manufacturing Company, makers of the world famous ZippoÃ‚® windproof lighter. Case’s commitment to quality is evident in the 125 pairs of hands and 160 manufacturing processes that it takes to create just one knife. A unique tang stamp dating system used since the very early days of its history has made the Case brand one of the world’s favorite collectable brands. The Case Collectors Club, with 19,000 active members, is the largest known knife collecting association in the world. For more information about W.R. Case & Sons Cutlery Co. call 800-523-6350 or visit wrcase.com.
SOURCE W.R. Case & Sons Cutlery Company