Pandora Announces Priscilla Valls as the New Vice President of Sales, Eastern Region
OAKLAND, Calif., Nov. 10, 2011 /PRNewswire/ — Pandora (NYSE: P), the leading personalized radio service, today announced the promotion of Priscilla Valls to Vice President of Sales in the Eastern Region, effective immediately.
Priscilla brings more than 13 years of traditional and digital sales experience to her new role, where she will be responsible for driving strategic partnerships through integrated advertising programs with Fortune 500 brands and managing the eastern region sales team.
Chief Revenue Officer John Trimble said, “During Priscilla’s three years at Pandora, she has answered every challenge and sales leadership opportunity with expertise and aplomb. She has a track record of exceeding goals and is a highly respected manager. We are excited to see Priscilla recognize the same type of success in her increased scope of responsibilities.”
Most recently, Priscilla has been responsible for successfully developing integrated, strategic marketing solutions across leading Pandora disciplines, such as online, mobile, artist programming, offline events and in-home activation. She has also been instrumental in developing and growing accounts across all verticals, including pharmaceutical, entertainment, finance, retail and automotive.
Prior to joining Pandora, Priscilla held senior leadership roles at Answers.com, ShermansTravel Media, Modern Bride Magazine and iVillage. Her range of expertise spans online advertising sales, cross platform marketing and product development in the online, mobile, print and radio industries.
Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we’ve added comedy as well so we’re also up for playing some jokes you’ll love.) Personalized stations launch instantly with the input of a single “seed” – a favorite artist, song or genre. The Music Genome ProjectÃ‚®, a deeply detailed hand-built musical taxonomy, powers the personalization of PandoraÃ‚® internet radio by using musicological “DNA” and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com