Mobile Spinach Ad Platform Boasts Eight Percent Click-Through Rates – Location-Based Network Gives Publishers Three Percent Click-to-Conversion Rate
SAN MATEO, Calif., Nov. 10, 2011 /PRNewswire/ — Mobile commerce platform Mobile Spinach announced today its network of publishers is enjoying click through and sales conversion rates significantly higher than industry averages. Publishers report an average 8% click-through rate for Mobile Spinach-powered offers, with a 3% rate of customers going from a click to an actual converted sale. Industry averages for mobile ad click-through rates vary between 0.5% and 0.9%.
Mobile Spinach attributes its success at converting clicks to actual sales to its application’s ability to satisfy the user’s demands for an offer that meets their own “when,” “what,” and “where” criteria. Offers are presented through Mobile Spinach at logical times, for example users might be presented restaurant offers an hour before typical lunch times. The sophisticated location engine used by Mobile Spinach allows the app to suggest discounted offers that are in close proximity to the user’s location. The “what” of the application means it relates offers to the user’s intent, for example if they search in their device for a certain type of cuisine, Mobile Spinach will combine this information with the time of day and location to produce a destination matching that cuisine.
“Our click through and conversion provide our publisher partners with a mobile advertising vehicle that simply cannot be matched,” said John Vitti, Co-Founder and Chief Marketing Officer of Mobile Spinach. “We give consumers immediate offers based on their real-time location and their interests with unmatched relevancy. It’s the perfect combination of geography with needs and represents the evolution of mobile advertising.”
The Mobile Spinach service is a mobile website that features the look and feel of a native app. The entire Mobile Spinach offer transaction is completed within the user’s mobile device, eliminating the need for any printed coupons or special codes. It works on all available smartphone platforms, including Android and iPhone. In addition to its own branded site where consumers can directly purchase offers, Mobile Spinach also works with several key partners as a white-label platform.
About Mobile Spinach:
Launched in 2010, Mobile Spinach is a mobile local commerce platform designed to allow local merchants to reach interested consumers. The company currently works with more than 5,000 merchants in 611 cities throughout the United States, and is continuously expanding its reach through high-level partnerships. For more information about the Mobile Spinach experience, visit www.mobilespinach.com.
SOURCE Mobile Spinach