The Titan Agency’s “Future of Energy” Geothermal Heating and Cooling Advertising Campaign Receives Advertising Excellence Award for Bosch from ACHR News
ATLANTA, Nov. 10, 2011 /PRNewswire/ — The Titan Agency, an Atlanta-based full service advertising and marketing agency with offices in Miami, has been recognized by ACHR News, a leading HVAC industry publication, with an “Advertising Excellence” Award for its Bosch Thermotechnology print advertising campaign themed “The Future of Energy.”
The campaign, designed to recruit HVAC professionals and wholesalers, is part of a multi-platform marketing initiative to drive adoption of Bosch Thermotechnology’s geothermal heat pump technology for heating and cooling homes.
Using the naturally stored thermal energy under the Earth’s surface, geothermal is an ultra-efficient and cost-effective alternative to traditional HVAC forced-air systems capable of delivering up to a 70 percent savings on residential heating and cooling expenditures.
The award criteria used findings from third-party research firm AdScore Publication Research(TM) that polled more than 8,000 ACHR News readers. The survey measured reader recall levels of specific advertisements that appeared in the June 21 issue of ACHR News.
Reader recall of the Bosch Thermotechnology “Future of Energy” print advertising was rated against other advertisements in the “air conditioning and heating units category.” Overall, 71 percent of respondents recalled the advertising while 46 percent read the content – equating to a higher than average recall rate.
In terms of respondent job titles, AdScore reported 29 percent were President/CEO/GM or Partner – confirming that high-level decision makers among the ACHR News subscriber base had both reviewed and rated the Bosch advertising as effective.
“‘The Future of Energy’ positioning speaks to the power of geothermal to shape the future of energy consumption in North America,” said Tony DeMartino, CEO of The Titan Agency. “Additionally, for many HVAC professionals, the future is now as more and more are discovering geothermal as a way for them to grow their business profitably by offering this highly-efficient heating and cooling technology to homeowners. Saving money for consumers and opening new revenue streams for the professional is a win-win scenario.”
For more information on Bosch Thermotechnology and its geothermal heat pump product line, please visit www.bosch-climate.us
About The Titan Agency
Formed in 2001, The Titan Agency combines deep knowledge of brand, business and capital strategies to produce advertising and marketing campaigns that drive bottom-line results. Additionally, we believe the offline and online worlds have converged into one. As a result, marketing requires one agency that creates one strategy and delivers messages with impact through multiple mediums that reach people wherever they are. One Voice. One Agency. One Solution. For more information, visit www.thetitanagency.com.
SOURCE The Titan Agency