UCMT Details Marketing Agreement Between Innovation Industries and TVA Media Group
WILMINGTON, Del., Nov. 15, 2011 /PRNewswire/ — Universal Capital Management (UCMT.PK), a publicly traded direct response management and marketing company, is pleased to report on the marketing agreement between William T. Wilkinson dba Innovation Industries, and TVA Media Group (TVA). The agreement, valued at 3 million dollars, entails a national product media campaign for Twist and Tone(TM) by GetaGripÃ‚®. UCMT is coordinating the marketing and administration on behalf of its client Innovation Industries, developer of the Twist and Tone(TM).
Wilkinson is a leading inventor of exercise and fitness equipment, holding over 100 patents in his name, including Step Reebok, NordicTrack “Walk-Fit” treadmills, the Bruce Jenner line of exercise equipment, and the Richard Simmons “Dream Walker” treadmill. TVA is a one-stop marketing & communications firm providing HD production and broadcast facilities, distribution networks, media buying and PR/publicity services. TVA’s “MediaBlitz!Ã‚®” program is designed to build brand awareness with the public and business community by mass broadcasting of information on TV, airlines, radio, print, and the Internet. The campaign targets consumers by educating them about Twist and Tone(TM) – a complete hand-held exercise product that builds hand grip and forearm strength while increasing flexibility and range of motion. The product is endorsed by Dr. Thomas J. Graham, Former Chief of the National Hand Center and Founder of the Arnold Palmer SportsHealth Center and David Leadbetter – World’s Leading Golf Instructor.
Phase I of the campaign is underway. This phase is designed to build brand awareness through DRTV commercials and educate the consumers via WestGlen’s Health and Home Report, a monthly video magazine garnering an audience of two million Internet visitors and four million broadcast viewers. TVA anticipates the commercial to generate 25,000 airings on national and local cable & satellite networks and broadcast affiliates throughout the U.S. to an accumulated total of over 90 million households. Programs will air as regular (non-paid) programming and/ or as sponsored (paid) programming. Networks include CNN, Discovery, ESPN, Fox News, Lifetime, and FitTV generating an estimated 6 – 9 million impressions. Productions will also be considered on at least two major airlines as part of their in-flight programming.
Phase II is expected to launch in First Quarter, in time for the New Year fitness boom. This phase will continue with top-of-mind awareness through newspaper and radio features. TVA will send a 2-3 column Newspaper Feature to 10,000 newspapers (approx. 8,400 weeklies and 1,600 dailies) with over 225 million in cumulative circulation, about 167 million of which are in the weekly community newspapers. It will be posted on an online news portal as downloadable files for editors. TVA guarantees at least 200-300 newspapers will carry the Feature. TVA will distribute a Radio Feature to 5,000 radio stations throughout the U.S. for use primarily on news and talk shows. TVA guarantees at least 200-300 radio stations will carry the Feature. Twist and Tone(TM) is guaranteed coverage on up to 26 popular TV and Radio Talk Shows, promoted by national press releases and email blasts to 300,000 viewers.
“We’re excited to see the progress being made here,” says Michael Queen, CEO of UCMT. “The Twist and Tone(TM) is available at select Rite Aid stores and a selected retail rollout program will follow.”
About Universal Capital Management, Inc.
Universal Capital Management serves as a direct response management and marketing company that provides management and marketing services to its outside clients. Specifically, the company assists and enables entrepreneurs to introduce products to the consumer market. This business model employs three primary channels: direct response television, television shopping networks and retail outlet placement.
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Contact: Julie Malewski (302) 998-8824
SOURCE Universal Capital Management