Last updated on April 23, 2014 at 10:37 EDT

Sky Bet Bookies get Battered!

November 21, 2011

LONDON, November 21, 2011 /PRNewswire/ –

Sky Bet were left licking their wounds after enduring the worst day in
their sports betting [http://www.skybet.com ] history as virtually all of
the favourites prevailed from Saturday’s football action.

A week after the online bookmaker saw their ‘What If’ accumulator of
England, Republic of Ireland, Scotland and Wales come in at 60/1, the ‘What
if the table toppers triumph’ paid out to thousands at 7/1 with Manchester
City, Southampton, Charlton and Southend all winning.

That added to an expensive afternoon when short-priced Premier League
favourites Arsenal, Manchester City and Manchester United all claimed
victories, with an enhanced 50/1 accumulator of Charlton, MK Dons,
Huddersfield, Sheffield United and Sheffield Wednesday also paying out,
while one lucky punter made GBP45k off a GBP5 15-team multiple.

Sky Bet’s Head of Football Trading Sandro Di Michele said: “Pretty much
everything that could of gone wrong for us today did, with the ‘What If’
market just one of our enhanced accumulators to have come in.

“You know it’s a bad day when you’re relying on Manchester United and
Barcelona losing to turn things around, but we hardly made things easy for
ourselves by picking out back-to-back winning accumulators for the punters
in our ‘What If’ specials.”

With favourites prevailing, there was little movement in the Premier
League outright betting with unbeaten Manchester City the 4/5 favourites and
Manchester United 15/8 after overcoming Swansea, while Arsenal have been
trimmed to 25/1 following a fifth straight win.

Find our Premier League markets here:


Find our What If Specials here:


About Sky Bet

Sky Bet [http://www.skybet.com ] is the sports betting division of Sky
Betting and Gaming, a wholly owned subsidiary of British Sky Broadcasting
Group plc (Sky). One of the country’s leading betting and gaming companies,
Sky Bet is based in Leeds, West Yorkshire. Sky Bet does not accept customers
from the USA and operates fully within UK law under a licence issued by the
Alderney Gambling Control Commission. Sky Bet offers an online sports
betting service and boasts a recently enhanced mobile platform, Sky Bet
Mobile. Customers can also bet through their TV or by telephone.

        Helen Jacob
        Sky Bet PR Manager
        T: +44(0)113-3895941
        E: Helen.Jacob@bskyb.com
        Sky Betting & Gaming
        3rd Floor
        West Cross House
        2 West Cross Way
        TW8 9DE


Source: PR Newswire