Black Friday Now Also ‘Domain Name Awareness Day’
NORFOLK, Va., Nov. 21, 2011 /PRNewswire/ — Penguin Search Engine Services, Inc. (Penguin SES), announces the creation of “Domain Name Awareness Day,” which falls on Black Friday, in order to help raise awareness of the secondary domain name market and its value. This market involves domain names that are already registered. For years domain name experts have lamented the lack of this awareness among what are commonly known as “domain name end users“: marketing, brand and advertising managers, small business owners, and others who register a domain name to create an online presence.
To help end users better understand the importance of the secondary domain market, Tim Morse, president of Penguin SES, conducted interviews with several leaders in the domain name industry from organizations such as Namedia.com, DomainNameWire.com, GoDaddy.com, Estibot.com, WhyPark.com, and ParkLogic.com.
The majority of the domain name professionals reported that for the universe of potential domain name end users for English language domain names, end user awareness ranged from a fraction of one percent up to five percent. A few experts pegged the awareness level higher, including one expert who set the bar at 20 percent. Another expert reported that awareness of the secondary market is “… truly yet to be discovered.”
Morse said that today DomainNameAwarenessDay.com will publish an article summarizing the expert interviews and will open the interview question set to other domain name experts to allow them to provide answers. At midnight on Black Friday, Penguin SES will make the full transcripts of the interviews available for download. In addition to Domain Name Awareness Day, Morse said that Penguin SES will also launch “DomainNameAwarenessWeek.com” and “DomainNameAwarenessMonth.com” which will coincide with Peak Week and the month of December, respectively. Both the week and the month will focus on launching various surveys for end users and domain name experts alike. Survey results will be published on New Year’s Day 2012 and could help close the gap between sellers and buyers of domain names.
According to Morse, the time was ripe to try to raise the awareness level. “Since so many domain professionals have expressed frustration about reaching end users, and a large part of their audience is extremely focused on successful marketing for Black Friday, the timing seemed ideal,” Morse said. Morse added that his inspiration to attract publicity by creating the special day, week and month came from a noted PR expert who specializes in publicity.
About Penguin Search Engine Services, Inc.
Penguin Search Engine Services, Inc. specialized in search engine optimization and domain name acquisition and monetization. The company holds a small portfolio of domain names.
Penguin Search Engine Services, Inc. and Penguin SES marks are service marks or registered trademarks of Penguin Search Engine Services, Inc. Other product and company names are the property of their respective owners.
Tim Morse, President
Penguin Search Engine Services, Inc.
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SOURCE Penguin Search Engine Services, Inc.