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Dizzy® Returns in an Excellent Arcade Eggventure for iOS® & Android(TM)

November 23, 2011

LEAMINGTON SPA, United Kingdom, Nov. 23, 2011 /PRNewswire/ –DNA Interactive, a wholly owned subsidiary of DNA Dynamics, Inc. (Pink Sheets: DNAD), today announced that Dizzy(®) is back! One of the most fondly remembered games characters from the 8-bit era is set for a HD makeover. Codemasters(®) excitedly announced today that Dizzy, the eponymous egg-shaped have-a-go hero is returning to game screens in Dizzy: Prince of the Yolkfolk, a special edition of the 1991 adventure for iPad(®), iPhone(®) and Android((TM)) devices. The game is due to launch on “Egg-mergence Day” – Friday, December 9, 2011 – and can be seen in the reveal video now showing at www.DizzyGame.com.

After many years of Dizzy fans’ requests (including an online petition with thousands of signatures), the cartoon adventurer will be starring in a remake of one of his most popular arcade experiences, first published 20 years ago. In this iOS/Android adaptation, our hero in a whole shell is back in familiar form, complete with red boxing gloves and his trademark somersaults as he ventures forth in an adventure packed with collect-and-solve puzzles in a magical cartoon world.

As ever, his friends, the Yolkfolk, are in trouble and need saving from danger. On this occasion, girlfriend Daisy has been trapped in a mysterious castle while our hero has been locked in an underground dungeon by Rockwart the troll on orders from Evil Wizard Zaks.

To save the day, Dizzy must run and tumble around the kingdom of Keldor. On his journey throughout this magical land, Dizzy will explore underground caves, leap and bound into tree tops, cross the River Styx (which strangely seems to run through Keldor), and bounce all the way up to the far away clouds to assist Saint Peter at the Pearly Gates.

On his adventure, Dizzy encounters all kinds of characters, from the Grim Reaper to the Troll-terrorising Fluffles, some needing his help, some offering advice and some simply wanting to bite his hands off. By collecting objects and solving puzzles, the assorted cast will help Dizzy in return as he continues on his quest to rescue his beloved Daisy from the castle.

Dizzy‘s gaming heritage goes back to 1987 when he was first created by Philip and Andrew Oliver, known as The Oliver Twins (http://www.olivertwins.com), for the original game Dizzy. Now heading Blitz Games Studios, the Olivers have welcomed Dizzy‘s return.

“It always astounds us what a loyal fan base Dizzy still has,” says Philip Oliver. “Even after all these years, people remember Dizzy fondly, and it’s great to see him return for his older fans and introduce him to a new generation of gamers.”

Adds Andrew Oliver, “Dizzy: Prince of the Yolkfolk was one of the most popular Dizzy titles, and it’s exciting to see him making his debut on iOS and Android in time for the holidays.”

The iOS and Android editions of Dizzy: Prince of the Yolk are being developed by DNA Interactive, a wholly owned subsidiary of DNA Dynamics, with Paul Ranson, the game’s original project director, heading development.

“20 years on and Dizzy: Prince of the Yolkfolk remains one of the most memorable games in the series for its puzzles and humor, and it’s an absolute pleasure to return to the director’s role for this HD edition,” says Ranson, Chief Gaming Officer at DNA Dynamics.

“For once, this is a retro classic that doesn’t require rose-tinted glasses to appreciate its design and gameplay. Dizzy: Prince of the Yolk is simply a great puzzle-solving romp that has been brought up-to-date with glorious visuals,” added Ranson.

Dizzy: Prince of the Yolk will be published by Codemasters on “Egg-mergence Day” – Friday, December 9, 2011 – and available from the App Store(SM) for iPad and iPhone and from Android Market for Android phones and tablets. For the latest on the game, visit www.DizzyGame.com. The game will not, unfortunately, be available on Eggsbox.

NOTES

The original Dizzy: Prince of the Yolkfolk story (reproduced off the back of a dusty old cassette inlay):

Grand Dizzy was feeling very down one day, so Dizzy and Daisy decided to cheer him up by baking him his favourite food, cherry pie. So off went Daisy to get some cherries from her cupboard but there were none to be seen.

“Pogie’s pinched the cherries!” she cried, as she saw Pogie’s pawprint in the cupboard, “That darned fluffle. Come here you!” and Pogie promptly darted off into the enchanted forest to escape Daisy’s rage.

Dizzy and Daisy headed into the forest to catch Pogie (and replenish their supply of cherries at the same time). However, while searching for Pogie they got lost and found a castle, where they thought they would find help, but it seemed deserted. They looked in the castle for Pogie, but Daisy caught herself on a mystic spinning wheel. She started feeling really sleepy, so she found a bed and went to sleep. “Wake up Daisy, wake up!” shouted Dizzy. But before he could wake her up, Rockwart the troll caught him and locked him up underground…

MEDIA INFORMATION:
Adrian Lawton, Communications Manager
adrian.lawton@codemasters.com
Codemasters (UK) 01926 814 132

Richard Eddy, Director, Communications
Rich.eddy@codemasters.com
Codemasters (UK) 01926 814 132

For DNA Dynamics and DNA Interactive Ltd
Kathy Addison, COO, Elite Financial Communications Group
DNAD@efcg.net
407-585-1080

PRESS RESOURCE WEB SITE
Download game artwork, screens and essential Codemasters’ press materials direct to your desktop from: http://www.codemasters.com/mediabank.

About The Oliver Twins

Philip and Andrew Oliver started developing computer games while still at school and went on to work with Codemasters on the Dizzy games and many other very successful titles. Following this early success they went on to found leading independent games developer Blitz Games Studios in 1990. For more information on the Oliver Twins, go to http://www.olivertwins.com.

About Codemasters

Codemasters, the award winning games developer and publisher, has a 25-year heritage and annual revenues in excess of US $150 million. Codemasters is a winner of the coveted Grand Prix Award from the Develop Industry Excellence Awards, an award bestowed on the company felt by Develop to have contributed the most to the games medium in recent times. Across the group, Codemasters employs over 500 people. In March 2010, Reliance Big Entertainment Ltd. (RBEL), a part of India’s Reliance ADA group, acquired a 50 per cent shareholding in the Company, alongside existing investor, Balderton Capital, the leading European venture capital firm that first invested in Codemasters in 2005. For more information on Codemasters’ product portfolio, please visit www.codemasters.com.

About DNA Interactive Ltd

Established in 2010, DNA Interactive, a wholly-owned subsidiary of DNA Dynamics, is a publisher of games and apps for mobile and tablet devices including iPhone(®), iPad(®) and Android((TM) )phones and tablets. At the present time, DNA Interactive’s IP portfolio is comprised of proprietary game titles which include Quest of Legends, Jigsawium, Legacy: Mystery Mansion, Chess Crusade and Sudokium. Its licensed titles include The Naked Gun((TM)) and Merlin((TM)). For more information, please visit www.dna-interactive.com.

About DNA Dynamics, Inc.

Headquartered in Leamington Spa in the United Kingdom, DNA Dynamics is a worldwide developer and publisher of graphically rich, highly experiential interactive entertainment currently delivered on iOS®, Android(TM), Nintendo DS(TM) and Sony PSP® platforms. Through its operating subsidiaries, DNA Studios and DNA Interactive, the Company has created, acquired or licensed a portfolio of highly recognizable or emerging brands that broadly appeal to its consumer demographics, ranging from children to adults and casual gamers to serious enthusiasts. For more information, please go to www.dnadpk.com. You can also follow the Company on Facebook and Twitter.

Forward-Looking Statements

This press release may contain forward-looking statements, including information about management’s view of DNA Dynamics, Inc.’s future expectations, plans and prospects. In particular, when used in the preceding discussion, the words “believes,” “expects,” “intends,” “plans,” “anticipates,” or “may,” and similar conditional expressions are intended to identify forward-looking statements. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors, which may cause the results of DNA Dynamics, its subsidiaries and concepts to be materially different than those expressed or implied in such statements. Unknown or unpredictable factors also could have material adverse effects on DNA Dynamics’ future results. The forward-looking statements included in this press release are made only as of the date hereof. DNA Dynamics cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, DNA Dynamics undertakes no obligation to update these statements after the date of this release, except as required by law, and also takes no obligation to update or correct information prepared by third parties that are not paid for by DNA Dynamics.

FOR ADDITIONAL INFORMATION, PLEASE CONTACT:
Elite Financial Communications Group, LLC
Dodi Handy, President and CEO (Twitter: dodihandy)
For Media: Kathy Addison, COO (Twitter: kathyaddison)
(407) 585-1080 or via email at DNAD@efcg.net

SOURCE DNA Dynamics, Inc.


Source: PR Newswire