Scent Marketing Institute to Unveil a New Fragrance Inspired by Greater Miami
SCARSDALE, N.Y., Nov. 30, 2011 /PRNewswire/ — The Scent Marketing Institute announced today that it will unveil a new fragrance inspired by Miami and surrounding areas at the ScentWorld Expo, taking place December 7-9th at the Gansevoort Hotel in Miami Beach.
ScentWorld Expo is the largest scent and sensory marketing conference in the world, where experts present the latest research, strategies and applications of scent and sensory marketing to corporate marketing executives, branding agencies and industry participants, and the top companies showcase their unique scent and sensory marketing solutions.
Scent marketing is a highly effective marketing strategy that has been shown to boost sales, strengthen brands, improve customer evaluations and enhance customers’ experience and mood. Companies such as hotels, retail stores, consumer packaged goods, casinos and healthcare facilities use scent marketing in their environment or packaging. Scent can also be used by any kind of company in its promotional items, print ads, direct mail and more.
The Miami scent was created by Rene Morganthaler, Master Perfumer at Smart Fragrances, a member of the Scent Marketing Institute. Mr. Morganthaler is a highly accomplished perfumer and has created many successful fine perfumes and colognes. He is one of the featured speakers at the ScentWorld Expo.
Rolando Aedo, Executive Vice President and CMO of the Greater Miami Convention & Visitors Bureau, will be accepting the fragrance at the opening event of the conference, Wednesday, December 7th on the rooftop of the Gansevoort Hotel. The GMCVB will be using the scent to promote the area at events, in promotional items and as a personal fragrance. “This fragrance is a great way to express what Miami as a destination is all about,” said Mr. Aedo. “We work hard to sum up the character of Miami and the beaches, and the scent will help support our branding efforts and connect people to our area on an emotional level.”
“We are happy to present this wonderful fragrance to Miami, because being in the Miami area is a feast for the senses,” said Jennifer Dublino, COO of the Scent Marketing Institute. “I can’t tell you what the scent of Miami smells like,” she added. “You’re just going to have to be at ScentWorld to smell it for yourself. But I can tell you that it epitomizes the fresh, chic and dynamic character of Miami and surrounding areas.”
The Scent Marketing Institute (http://www.scentmarketing.org) is the industry association for scent marketing and related fields. SMI provides educational information, research and support on scent marketing to industry members, brand executives, marketing agencies and the media. SMI also has an annual conference, the ScentWorld Expo, where companies from all over the world convene to learn about technology, strategies and trends involving scent and sensory marketing (http://www.scentworldexpo.com).
Scent Marketing Institute
Jennifer Dublino, COO
SOURCE Scent Marketing Institute