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LifeVibes(TM) CineXPlayer: First iOS Video App to Support High-quality Dolby® Digital Plus Audio

November 30, 2011

EINDHOVEN, The Netherlands, November 30, 2011 /PRNewswire/ –

NXP Software today announced a new release of its highly popular LifeVibes CineXPlayer
at Apps World Europe. CineXPlayer 2.5 is the first video player for iPad, iPhone and iPod
devices to support Dolby(R) Digital Plus. Available via the Apple App Store, CineXPlayer
2.5 delivers a living-room movie experience almost anywhere.

“NXP Software aims to help people enjoy life to the full by delivering outstanding
mobile multimedia experiences. That vision has seen CineXPlayer become a top video player
in Apple’s App Store. Many of CineXPlayer’s fans asked us to add true multi-channel sound
and, working with Dolby Labs, that’s exactly what we’ve done. It brings the digital audio
quality people know from the home theater to mobile devices,” said Peter Van de Berg,
Marketing Director, NXP Software.

Dolby Digital Plus improves the quality of sound from content creation to playback. It
delivers an optimal audio experience across a range of portable devices, whether listening
through headphones or built-in speakers, or sending an HD entertainment experience with
discrete multichannel audio to the home theater from the smartphone in your pocket.

“Dolby Digital Plus in NXP Software’s CineXPlayer allows for more high-quality
entertainment across screens,” said John Couling, Vice President, Electronic Media, Dolby
Laboratories. “Dolby is committed to bringing a cinema-quality experience to the home on a
wide range of services, devices and applications.”

CineXPlayer lets end-users transfer Xvid movies instantly on to their iPad, iPhone or
iPod without file conversion. And as it is possible to save full movie files to the
CineXPlayer app, users can watch at home or on the go, even if there is no Internet
connection available (e.g. on trains, planes, and so on).

About NXP Software

NXP Software is a world-wide leading software vendor for mobile multimedia. It
specializes in innovative multimedia solutions and applications to help mobile device
manufacturers and service providers deliver extraordinary media experiences.

End-user insights drive its designs, resulting in differentiating end-user
experiences, while its unmatched audio and video expertise ensures better performance and
customizable solutions.

NXP Software has established strong partnerships with key vendors to ensure optimum
flexibility, ease-of-integration and interoperability between hardware and software
platforms. Its LifeVibes portfolio of software products is used in over one billion
(1,000,000,000) mobile devices, making the company the market leader in software solutions
and applications for mobile multimedia. LifeVibes is a trademark of NXP Software.

http://www.nxpsoftware.com

About Dolby Laboratories

Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential
elements in the best entertainment experiences. Founded in 1965 and best known for
high-quality audio and surround sound, Dolby creates innovations that enrich entertainment
at the movies, at home, or on the go. Visit http://www.dolby.com for more information.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories Inc.

iPad, iPod, and iPhone are trademarks of Apple Inc., registered in the U.S. and other
countries. App Store is a service mark of Apple Inc.

SOURCE NXP Software


Source: PR Newswire