Political Secret Weapon: National Radio Advertising Web Command Center emediaXchange.com Connects Directly With 14,300 Radio Stations Nationally!
SCOTTSDALE, Ariz., Dec. 1, 2011 /PRNewswire/ — emediaXchange.com media platform defines a new competitive edge for media planning, placement and analysis. emediaXchange.com is the electronic marketplace to serve political and issue-based campaign advertising.
Using emediaXchange.com campaign teams can plan and execute targeted ad buys across a customized network of leading radio outlets reaching the precise demographic audience they select, and have their ads on the air often within a day or two. Using traditional methods a similar buy could take a team of personnel several days or weeks to implement.
Nowhere is the ability to act quickly and tailor messaging for the greatest audience impact more important than in a political or issue-based campaign. emediaXchange.com’s campaign planning functionality enables buyers to target precise constituent segments, on as many or few outlets they require, in a fraction of the time it would take through traditional channels. Whether serving a local, regional or national campaign, emediaXchange.com offers the ability to tailor messaging for each voting group and focus the campaigns both by format and geography – even down to a specific neighborhood or zip code.
Real-Time ROI Functionality
Additionally, emediaXchange.com’s command center provides detailed ROI functionality enabling political candidates and association groups to evaluate exactly how their spots are performing on a daily basis, by station, and modify their strategy or refine campaign parameters in real time – including target audience, media outlet and specific ad copy – to maximize the impact of their message among key voting bases or opinion leaders and drive results at the polls.
Through emediaXchange.com’s combination of speed, precision and control, candidates and issue groups are able to maintain a proactive position and set the tone of a campaign to reach voters with the right message, through the right station, when it is most critical. “You can use our Ad Wizard and organize an ad campaign in 5-10 minutes. Or dive into the details and refine the campaign specifics to leverage the full power of the platform,” notes President Dan Nienhauser. “Either way, you plan and place a responsive or proactive ad campaign in minutes or hours instead of days.”
emediaXchange.com’s platform was built to accommodate FCC digital public file and in accordance with sections 312(a)(7) and 315 of the Communications Act of 1934.