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Rolling Stone Develops Beatles App Using vjoon K4(TM) and Adobe® DPS

December 1, 2011

HAMBURG, Germany, December 1, 2011 /PRNewswire/ –

– Tablet publishing experts from vjoon(R) integration partner MEI come together with
entertainment title to develop custom iTunes previews, interactivity for fab iPad
experience

Now complementing The Beatles’ music library in iTunes is a new tablet-friendly guide
to the Fab Four’s music catalog. The app was created by Rolling Stone, thanks in part to
vjoon K4 and the integrated Adobe Digital Publishing Suite (DPS) as production tools and
digital publishing specialist Managing Editor Inc. (MEI). vjoon, a leading provider of
cross-media publishing platforms and a global reseller of Adobe DPS right from the start,
announced that Wenner Media has now released its iPad app version of “The Beatles Ultimate
Album-by-Album Guide” special-interest publication.

Wenner, the publisher of Rolling Stone and other popular magazines, is using vjoon K4
to manage the project from soup to nuts. MEI designed an iPad publishing workflow that
operates alongside Wenner’s print process – Rolling Stone has been managed with the vjoon
K4 Cross-Media Publishing Platform since 2008 – tapping into an all-new medium using
existing content and familiar tools.

“With vjoon K4 we were able to implement a workflow that really highlights our
traditional design and editorial strengths, but also helps us enhance that content by
adapting it to a new platform,” said Paul Leung, system administrator for Wenner Media.

vjoon K4′s industry-leading connectivity with Adobe DPS also made this project much
easier. By managing most of the project – including its interactive elements – within the
vjoon K4 database, MEI enabled an efficient process for Wenner to port its print-based
special-interest publication as a rich iPad app. The app was even bundled for release
directly within vjoon K4, thanks to the deep integration with Adobe DPS. Another of the
many ways vjoon K4 enhances productivity is by substituting automated processes for
routine manual chores, such as automatically converting layout pages into tablet format.
This allows publishers to focus on creative tasks.

Wenner Media looked to MEI’s team of digital-publishing specialists to help build the
app using a combination of custom development and Adobe DPS. MEI guided the production
process, including training on the Adobe DPS software, editorial workflow development,
template creation, app construction and final submission to Apple.

“MEI worked closely with us to make sure the app captured all the great information
from our print product and expanded it with immersive and visually appealing tablet
features,” said Paul Leung. “Their expertise and custom development were integral to the
success of this project.”

“The Beatles Ultimate Album-by-Album Guide” is a comprehensive companion to the 13
albums released by the legendary rock group. For each recording, the app provides a main
article, a playlist with audio samples and a link to purchase the tracks, an extra
“Testimonial” story, pictures and more. It takes the wealth of Beatles history showcased
in Rolling Stone’s original print album guide and transforms it into a full-featured iPad
experience, enhanced with interactivity and engaging content only available in the tablet
version.

MEI engineered the specialized audio playlist, which streams song samples directly
from iTunes. Not only does this make for a convenient user experience, allowing readers to
instantly hear and purchase the music they’re learning about, it also provides a new
revenue stream for Wenner – as part of Apple’s Affiliate Program, the publisher gets a
percentage of iTunes sales made through the app. MEI also played a major role in the iPad
publication’s layout by helping Wenner build templates and implement interactive features
using Adobe DPS, including multi-state objects, hyperlinks and touch-activated buttons.

“We expect this app to be a huge hit, and we’re excited that vjoon K4 played a part in
its creation,” said Andreas Schrader, CEO at vjoon. “During the production process the
profound, substantiated and long-term integration of vjoon K4 with Adobe DPS paid off. It
facilitated the production process very much.”

“The Beatles Ultimate Album-by-Album Guide” is now available in the iTunes store.
Download it by visiting

http://itunes.apple.com/us/app/rolling-stones-beatles-album/id479662151?mt=8.

For further information please see http://www.vjoon.com and http://www.maned.com.

About vjoon(R)

A fixture on the publishing market since 1990, vjoon is a leading developer of
workflow solutions based on Adobe(R) Creative Suite(R). vjoon rapidly integrates all Adobe
innovations into its solutions and consistently develops its products to meet market
needs. vjoon’s flagship product vjoon K4(TM) is one of the most innovative cross-media
publishing platforms available in the market and lets you deliver your valuable content to
any output channel – print, online, mobile, tablet. Based on the time- and cost-saving
Unified Publishing Process vjoon K4 provides the tools that allow your team to publish
anywhere, smoothly and efficiently – wether you produce magazines, newspapers, sales
materials, annual reports or books. Renowned customers worldwide and in configurations
from 10 to more than 1,200 concurrent users benefit from this sophisticated solution.
Headquartered in greater Hamburg, Germany, vjoon partners with a global network of more
than 30 qualified integrators to deliver premium system integration and support services
to its customers.

About MEI

Managing Editor Inc. is a leading developer of quality, proven software for the
evolving publishing industry. MEI specializes in providing tools that manage content for
any output medium – print, online, tablets such as the iPad, mobile devices such as the
iPhone and other digital formats. The Page Director(R) Series of Advertising and
Classified Layout Systems, vjoon K4 Cross-Media Publishing Platform, Integrated Production
Suite (IPS) and IPS AdTrac deliver automated pagination, streamlined editorial workflow
and sophisticated digital publishing options for newspapers, magazines and other markets.
MEI also provides expert training, consulting and design services for publishers,
advertisers and corporate creative teams building content for tablets. MEI is an Adobe
premier development partner and has twice been named a laureate of the Computerworld
Smithsonian Collections.

        Media Contact
        vjoon GmbH
        Nina Groth, Public Relations
        Phone: +49(0)40-55-69-50-25
        E-Mail: press@vjoon.com
        Internet: http://www.vjoon.com

SOURCE vjoon GmbH


Source: PR Newswire